Businessman Le Khac Huy with his works at Photobook.
To become a "boss" in the photobook industry in Vietnam, businessman Le Khac Huy shared: " When I was still a photographer, I was always troubled by the problem of photobooks printed with non-genuine ink, so the colors were not standard, so I was determined to open a photobook printing workshop with genuine ink and printers. At that time, Photobooks were still new to the Vietnamese market, so the price was relatively high, this was also a barrier to finding customers ."
As the only pioneer in the photobook industry, Huy said he faced many difficulties. First, using genuine ink and machines increased the price compared to the market, so customers had difficulty accepting it at first.
It takes a long time to prove the quality of the product through the application of the most modern technologies in the photography industry such as: 14-color Chroma Optimizer super sharp printing technology, moments are preserved for up to 200 years, no fading, viewers can see the ink directly, so it gives high detail and avoids glare, blur...
In addition, Chroma Optimizer technology is also waterproof, so it provides superior quality compared to old printing technologies. This has made customers understand and support Huy.
Le Khac Huy on business trips abroad.
However, to create consumer habits, Le Khac Huy himself also tries to form a market and community for the photobook industry.
The businessman shared more: " At first, I built a group called "Community sharing wedding shows to support each other" so that photographers could find shows and find workers when needed. I am very happy that the group developed very quickly and strongly. Currently, this is the largest group for photographers to find shows. I remember the most happy memory: When I went to study marketing, the teacher taught Huy a very meaningful motto: One is to be the boss of the niche, two is to destroy... Therefore, Huy boldly affirmed that the quality of photobooks and color accuracy are absolute, along with the unique policy of the market "Lifetime warranty" has helped increase customer trust quickly ".
Photobook sponsors images for the Workshop of Sails Chong - World's leading photographer.
Whatever job you do, you must have passion and devote all your heart to it. On his journey to establish a career in photography, Le Khac Huy was fortunate to have many similarities in his work.
Photography and photobook, the similarity is that you have to be passionate about photography and pay great attention to the color accuracy of the images taken and printed in the photobook. The difference is that if taking photos is just the input to have images, then Photobook is the output to produce the final product.
But to convince customers and create brand reputation for ourselves, we must position the brand from the beginning. The photobook market in Vietnam has an advantage that other countries do not have: First is the production speed, in our factory it only takes one to two days, but in the world they take five to seven days.
Second, I use a printer specifically for the photo industry, so the color quality is superior, while the world still uses industrial printers, so the color is still not as beautiful. Currently, Le Khac Huy's Photobook is the only printing house that prints the exact color of 10 books like 10, and has an exclusive lifetime warranty that is unmatched by any other.
According to the "boss" of Photobook VietNam, Le Khac Huy, young people who are passionate about this field should pay more attention to color quality and continuously create many new products and designs. Note that do not try to compete on price, because competing on price is a mistake that printers in the past have made, which has dragged the whole market down.
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