The driving force for rural industrial products to reach new heights

Building local product brands

Vinh Phuc province has 6 product sets recognized by the Ministry of Industry and Trade as typical rural industrial products (CNNTTB) in the Northern region in 2024. Specifically, the 6 winning product sets include: Hai Au ceramic wood incense burner tower product set of Hai Au Construction and Production Company Limited, An Tuong Commune, Vinh Tuong District; Alkaline ionized drinking water product set in 19kg bottles and bottles (350ml and 500ml) of Ion One Vietnam Water Joint Stock Company, Hoi Hop Ward, Vinh Yen City; Product set (Cordyceps sinensis royal jelly 450g; Ngoc Thanh Xuan collagen 450g; Ginger honey 225g; Passion fruit honey 225g; Tam Dao honeycomb honeycomb cake 500g) of Tam Dao Bee Joint Stock Company; Product set processed from fresh cow's milk: Unsweetened pasteurized fresh milk 900ml; Sweetened pasteurized fresh milk 900ml; Vinh Tuong yogurt 100g, Vinh Tuong purple sticky rice yogurt 100g, drinking yogurt 100ml, 180ml Vinh Tuong Livestock and Milk Processing Joint Stock Company; Product set: Tam Dao Cordyceps freeze-dried (10g); Cordyceps honey (16g) Tam Dao Mushroom Cooperative Hop Chau Town, Tam Dao District; Cordyceps freeze-dried (10g, 15g) Minh Anh High Technology Development Company Limited Xuan Hoa Ward, Phuc Yen Town.

Representatives of Vinh Phuc enterprises participated in the Honoring Ceremony and Exhibition Fair of typical rural industrial products in the Northern region - Hanoi in 2024.

According to representatives of establishments with recognized products, establishments with typical industrial and rural products that are supported are all operating in production and business, have stable product consumption markets, increased revenue and income for workers, and stable jobs for local workers.

In addition, the recognition of typical rural industrial products has promptly discovered and honored products with high quality, high usage value, potential for production development, market expansion, meeting consumer tastes, contributing to promoting rural industrial development.

To encourage the development of typical rural industrial products, every two years, Vinh Phuc province carries out the voting for typical rural industrial products. In particular, it focuses on extensive propaganda so that enterprises, cooperatives, and production establishments understand the benefits of participating in the program. At the same time, promote the products of participating units to a large number of consumers; support the application of new and more advanced technologies to improve quality, reduce product costs as well as maximize the advantages of regional specialties, develop production on an industrial scale; support activities for products to participate in fairs, exhibitions, trade promotion, find stable output for products, etc.

With many products recognized as typical IT products from provincial to national level, it contributes to encouraging enterprises in Vinh Phuc province to continue investing, expanding production, building brands, improving product quality, contributing to promoting IT development, increasing competitiveness and creating opportunities to take off and reach far. There are many typical IT products of Vinh Phuc province that have been voted national and regional products such as products processed from honey, Tam Dao Honey Joint Stock Company Honeco...

Although it has a certain position in the market, that is not enough. For Tam Dao Honey Joint Stock Company Honeco will continue to focus on building the brand, how to orient customers to its brand. In addition, focus resources on participating in domestic and foreign trade promotion programs.

Honeco's wild kumquat honey products are welcomed at clean food stores and supermarkets nationwide.

“ In particular, if we only care about image without caring about stable quality, we will not go far. Therefore, we have determined to make efforts to improve product quality. Honeco has been focusing on honey products combined with agricultural products that are strengths of Vietnam, which are very rare products on the market. Therefore, even though the product takes a long time to go, a bit difficult, if it has entered the market, it will firmly stick to that market, ” emphasized Ms. Le Thi Nga - General Director of Tam Dao Bee Joint Stock Company (Honeco).

Develop products with local potential advantages

Voting for typical IT products is an activity within the industrial promotion program implemented at district, provincial, regional and national levels every 2 years according to Government regulations.

Accordingly, in recent years, honoring products through voting has helped many production facilities expand their consumption markets, thereby promoting investment in expanding production scale, improving product quality, reducing costs and increasing competitiveness with products from enterprises outside the province and imported goods.

The recognition of typical IT products also helps consumers feel secure and confident in the quality and reputation of the business. Thereby strengthening the brand position of the IT facility so that more customers know the products of the business. The results of the vote for typical IT products at all levels are the basis for the Department of Industry and Trade to develop a plan to support production development, contributing to promoting IT development, creating jobs for local workers, transforming industrialization and modernization of IT. At the same time, promptly attracting, encouraging and motivating IT production facilities in general and units with voted products to be more active in maintaining production and developing high-quality products with potential advantages of the locality.

It can be said that voting for CNNTTB products is a good opportunity for small and medium enterprises, cooperatives, cooperative groups, and business households to introduce and promote their products to the market; invest in expanding production and business. However, currently, the number of products participating in voting and being recognized is not much.

In order for the voting for high-quality IT products to have more and more influence, help increase the value of products, and contribute to promoting the development of IT, relevant levels, sectors and local authorities should promote propaganda on mass media about high-quality IT products; support and create the best conditions for IT products to develop.

In particular, small and medium enterprises, cooperatives, cooperative groups, and production establishments also promote emulation movements to promote creativity; focus on improving designs; improve product quality; focus on investing in machinery and equipment, applying scientific and technical advances in production... to create products with high use value.

The certification of typical rural industrial products has opened up new development opportunities, affirmed the prestige, quality, brand value and created a foothold in the market for production facilities. In addition, it increases recognition and prestige when bringing products to consumers. This is also the motivation for rural industrial facilities to continue researching, investing, innovating technology, expanding production scale and building product brands.

Source: https://congthuong.vn/vinh-phuc-dong-luc-cho-san-pham-cong-nghiep-nong-thon-vuon-tam-cao-moi-322273.html