Korean tourists love Vietnamese cuisine

Recently, Nha Trang - Khanh Hoa has become a favorite destination for Korean tourists. Besides the beautiful scenery of the sea and islands, the peace of Nha Trang, Korean tourists are especially interested in the local cuisine .

Discover many delicious dishes

On the afternoon of September 10, on Bach Dang Street (Nha Trang City), many Korean tourists stood in line waiting to buy bread from Banh Mi Phan. Inside, the shop's employees worked tirelessly but still couldn't keep up with the delivery. Each customer had to wait about 10-15 minutes to receive their bread... Ms. Yang Song Hee (a tourist from Seoul, South Korea) said that Banh Mi Phan is very famous because many Korean tourists who had visited Nha Trang before had recommended this bakery. There are many bakeries in Nha Trang, but she likes Banh Mi Phan because the shop has a menu in Korean, which lists the price and calorie index of each dish for customers to choose from. Customers can eat there or take the bread away. In the review section on Google, many Korean tourists said that buying bread here takes a long time but the bread is very delicious. “You will have the opportunity to taste the special flavor of banh mi. Here, there are many different types of banh mi with delicious mixed fillings,” said tourist Silver Kim. “I have eaten banh mi here 3 times, each time I had to wait quite a long time, but in return the banh mi here is very delicious. Next time I come to Nha Trang, I will come back,” said another tourist in the review section for Banh Mi Phan.

Phan Bread staff are making food for Korean tourists.

In addition to bread, Korean visitors to Nha Trang also love to eat pho, banh can, banh xeo, seafood, enjoy coconut milk coffee, milk coffee... Korean visitors especially love to wander around the streets near Xom Moi market such as: To Hien Thanh, Hong Bang, Bach Dang, Le Dai Hanh, Ngo Thoi Nhiem, Nguyen Trung Truc... Walking on these streets, it is easy to see Korean visitors eating pho at Hanh Phuc pho shop, coffee at CCCP, dinner at restaurants: Xom Moi Garden, An Lam Bistro... In particular, cafes and restaurants where Korean actors and singers check-in are always attractive to visitors from this country. For example, in July, actress-singer Lee Hyeri (famous for her role as Duk Sun in the movie Reply 1988) and Miss Korea 2022 Lee Seung Hyun, runner-up Choi Jung Yoo came to Xom Moi Garden Restaurant to enjoy Vietnamese cuisine, immediately after that the number of Korean customers coming to this restaurant increased significantly. On Google.com, Korean tourists highly appreciated the space of the restaurant, the enthusiastic service attitude of the staff (who can communicate in Korean), especially the pure Vietnamese dishes such as: Banh xeo, nem nuong, fried rice, grilled ribs... "This is a Vietnamese restaurant that is very suitable for Korean customers. The restaurant design, the taste of the dishes and the quality of service are very good. The price seems a bit high but I had the most delicious and comfortable meal in Nha Trang", tourist KJ "Pangyo" responded after having lunch at Xom Moi Garden on September 11.

Korean customers are choosing dishes at Xom Moi Garden restaurant.

In addition, Korean tourists also like to explore Vietnamese cuisine at restaurants: A corner of Hanoi, Chuon Chuon Kim and restaurants such as Ot Hiem, Lang Ngon... During my visits to Ot Hiem restaurant (42 Nguyen Thi Minh Khai), I met many Korean families coming to enjoy Vietnamese dishes. Korean tourists like to eat stir-fried water spinach with garlic, spring rolls, fried spring rolls... Sometimes they praise in Korean: "Daebak masisseo" (It's so delicious).

"Transform" with the wave of Korean tourists

In the current tourism development trend, attracting tourists through promoting culinary values is emphasized. In particular, in recent years, the world tourism industry has increasingly appreciated the value of Vietnamese culinary culture. At the 3rd World Culinary Awards Ceremony at the end of 2022, Vietnam was awarded the "Best Culinary Destination in Asia 2022". Then, in early 2023, the American travel magazine Travel + Leisure honored Vietnam as one of the top culinary destinations in Asia in the Bucket List Places in Asia 2023 list. This magazine said that visitors coming here can enjoy diverse delicacies in each locality and region. The typical dishes that make up the Vietnamese culinary brand cannot be ignored such as: Pho, bread, rice rolls, coffee...

Singer Hyelin of the group EXID enjoyed Vietnamese cuisine during a trip to Nha Trang at the end of May 2023.

It is not surprising that tourists love Vietnamese cuisine when coming to Nha Trang - Khanh Hoa. Before the wave of Korean tourists coming to Nha Trang, hotels have adjusted their menus to include dishes that Korean tourists love. The number of restaurants specializing in serving tourists from the land of kimchi is increasing. And in that shift, many small shops have also "changed" to follow the wave of Korean tourists. With friendly greetings, menus in Korean... that is the way to do sustainable tourism that needs to continue to be promoted.

Ms. Nguyen Thi Le Thanh - Director of the Department of Tourism: Korea is the largest international tourist market of Khanh Hoa tourism. In the first 8 months of 2023, the whole province welcomed about 660,000 Korean visitors, accounting for about 58% of the province's international visitors. According to a survey from travel agencies, Korean tourists love to travel to Nha Trang - Khanh Hoa because of the beautiful scenery, weather, and diverse cuisine. In addition to seafood, Nha Trang has delicious dishes from all 3 regions. As a major tourist center, hotels and restaurants in the land of Agarwood always know how to "adjust" the way of preparing dishes to suit international tourists, including Korean tourists. In the coming time, the tourism industry will have more activities to promote Vietnamese cuisine to Korean tourists.

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