Vietnamese enterprises strengthen internal strength on the threshold of the era of growth

Vietnam is entering a pivotal period for economic breakthroughs and national status. Accompanying the country, ROX Group deploys a modern management strategy, promotes digital transformation and strengthens risk management capacity to create momentum for sustainable growth in the digital age.

Optimizing management to break through in the digital age

The world is entering a period of epochal change, from now until 2030 is identified as the most important period to establish a new world order. In that context, Vietnam considers this an opportunity to develop the country comprehensively and strongly with the goal of becoming a modern industrialized country by 2030, a modern industrialized country with socialist orientation by 2045.

In the era of national development, the business force plays a key role, is the core force promoting economic development and affirming the country's position.

Enterprises play an important role accompanying the nation in the era of development.

As one of the leading multi-industry corporations, ROX Group is always clearly aware of its role in working with the business community to contribute to promoting socio-economic development. The Group pays special attention to improving management capacity, innovating business models, and applying technology to improve product and service quality.

The comprehensive and sustainable governance perspective is applied by the ROX Group's board of directors, including the application of technology to support governance, risk control and corporate culture development.

The Group uses management indicators such as KPI, KPO, OKRs, SLAs to guide and unify actions throughout the organization. These indicators are supported by measurement and evaluation using ERP (enterprise resource management), FM (asset management), CRM (customer relationship management) software, etc. In addition, many specialized software are proactively developed by ROX Group to meet specific management problems. Among them, C.Product software is a solution that integrates CRM, CDP and CXM. This solution helps ROX Group improve customer experience, increase the number of loyal customers and expand new customer files.

The key to success in the digital transformation process for management is building a digital working culture and data culture. Accordingly, the requirement to standardize data right from the reporting and data entry stages is applied by the group to ensure consistency. A specialized team was established with the task of maximizing the "gold mine" of data.

Solid foundation for sustainable growth

In the context of business activities increasingly shifting to the digital environment, enterprises not only operate with data but also face many new types of risks: from information security loss, system disruption, process errors to ethical risks or brand reputation. Modern risk management is therefore no longer a single preventive activity, but has become an organizational capacity, helping enterprises maintain stability, respond flexibly and make more accurate decisions in a volatile environment.

ROX Group is one of the pioneering enterprises in Vietnam that focuses on building risk management (QTRR) capacity for the organization. The creativity in the group's management thinking lies in the fact that the enterprise approaches the problem from the perspective that QTRR is the job of everyone, not just the specialized department, at the same time, promoting the application of technology in QTRR work to promptly record potential risks as early as possible.

Applying technology helps businesses improve management capacity

From using the app to declare, process and report risks in real time to using AI chatbots to answer questions and support users in the process of interacting with the QTRR system, all are fully exploited with the support of technology. Thanks to that, if there is just an error in the records or an incident in the field, all personnel can immediately declare it; relevant departments receive information immediately and have solutions to handle it immediately. For urgent decisions, leaders can access real-time data to make accurate and timely decisions.

At the AREA 2025 International Awards, ROX Group was honored in the Corporate Governance category. This is a clear demonstration of the group's vision and implementation capacity in governance.

Speaking on the award stage, Mr. Tran Xuan Quang, General Director of ROX Group said : "At ROX Group, management innovation initiatives are not individual projects but part of a continuous improvement chain, drawn from experience and practice throughout the development journey."

For ROX Group, all of these initiatives aim to create a quality management system and working environment to realize the mission of "creating convenience for life". It is also a journey of continuous efforts to improve the quality of products and services to bring customers and the community a balanced and quality life, both physically and mentally.

In the era of national development, enterprises like ROX Group are demonstrating their pioneering role not only in innovation capacity, but also in the ability to turn management into strategic advantages. With a digital culture and data culture foundation, ROX Group is truly a model for modern development thinking, contributing to creating a sustainable future for Vietnamese enterprises.

Source: ROX Group

Source: https://phunuvietnam.vn/doanh-nghiep-viet-cung-co-noi-luc-truoc-them-ky-nguyen-vuon-minh-20250827130053396.htm