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Travel to change your sleeping location.

Báo Xây dựngBáo Xây dựng23/03/2024


Booking.com's 2024 Travel Forecast report indicated that nearly two-thirds (66%) of travelers from the Asia-Pacific region said they wanted to travel simply to get an uninterrupted night's sleep.

Accordingly, due to the increasing frequency of sleep disorders, sleep tourism has emerged as a unique solution, offering the appeal of a trip while addressing the essential need for quality sleep.

Du lịch để đổi địa điểm ngủ - Xu hướng mới lên ngôi- Ảnh 1.

Tourists can relax in their rooms while enjoying the natural scenery during their trip.

Varun Grover, Country Director of Booking in Vietnam, noted that in today's fast-paced society, sleep is becoming a precious resource.

Sleep tourism is predicted to be a popular trend in the future. According to him, the fact that nearly 67% of Vietnamese tourists seek holidays solely for the purpose of getting a good night's sleep shows that the Vietnamese tourism industry needs to change. Accommodation establishments need to provide more amenities and services to offer tourists a healthy and relaxing holiday.

Changes in people's perceptions of health and the impact of the Covid-19 pandemic have led to the increasing popularity of "sleep tourism".

This trend is particularly popular in China, where 83% of travelers are looking for vacations focused entirely on sleeping.

Next are Hong Kong and Thailand with 76% and 75% respectively. Vietnam ranks 6th, tied with Singapore, with a rate of 67%.

Du lịch để đổi địa điểm ngủ - Xu hướng mới lên ngôi- Ảnh 2.

Vietnamese tourists visit Jiuzhaigou National Park in Sichuan Province (China).

According to data from the Vietnam National Tourism Administration, in general, all regions experienced strong growth in the first two months of 2024 compared to the same period in 2023, with the Chinese market showing a particularly impressive recovery, increasing 7.5 times compared to the same period in 2023.

To attract and boost the flow of tourists between the two localities, a seminar introducing Chinese tourist destinations in collaboration with Sichuan Airlines was held in Ho Chi Minh City on the afternoon of March 22nd.

During the seminar, Mr. Zhang Chang Heng, General Manager of Sichuan Airlines' ticket office in Vietnam, stated that before the COVID-19 pandemic, the airline had brought nearly 200,000 Chinese tourists to Vietnam.

In the Vietnamese market in 2024, Sichuan Airlines had routes connecting Vietnam to Chengdu (China), such as Chengdu - Ho Chi Minh City, Chengdu - Hanoi , and Chengdu - Cam Ranh, with a frequency of 7 flights per week.

Du lịch để đổi địa điểm ngủ - Xu hướng mới lên ngôi- Ảnh 3.

Vietnamese tourists experience Tibetan ethnic culture at Wuhua Lake (Jiuzhaigou, China).

Mr. Zhang Chang Heng expressed his hope: "We can join hands with Vietnamese tourism businesses to connect and promote tourism and aviation between the two sides, so that every Vietnamese tourist who comes to Chengdu is happy and satisfied when they return home."

A representative from the Ho Chi Minh City Department of Tourism stated that the tourism industry continues to identify China as a traditional and key tourism market.

Ho Chi Minh City is stepping up its promotional efforts, focusing on mid-range and high-end tourists, and concentrating on promoting the city as an attractive destination in China.



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