Booking.com's 2024 Travel Predictions report found that nearly two-thirds (66%) of travelers from the Asia- Pacific region said they would travel just to get uninterrupted sleep.
Accordingly, due to the increasingly frequent occurrence of sleep disorders, sleep tourism has emerged as a unique solution, both bringing the appeal of a trip and at the same time addressing the essential need for quality sleep.
Tourists lie in their rooms and enjoy the view of nature during their trip.
Mr. Varun Grover, Country Director of Booking in Vietnam, commented that as society becomes more and more hectic, sleep is gradually becoming a valuable resource.
Sleep tourism is predicted to be a popular trend in the future. According to him, nearly 67% of Vietnamese tourists seek vacations just to sleep well, showing that the Vietnamese tourism industry needs to change. Accommodation facilities need to provide more amenities and convenient services to bring tourists a healthy and relaxing vacation.
Changes in human health awareness and the impact of the Covid-19 pandemic have made “sleep tourism” gradually become popular.
This trend is particularly popular in China, where 83% of travelers seek vacations focused entirely on sleep.
Next are Hong Kong and Thailand with 76% and 75% respectively. Vietnam ranked 6th, equal to Singapore with a rate of 67%.
Vietnamese tourists visit Jiuzhaigou National Park in Sichuan province (China).
According to data from the Vietnam National Administration of Tourism, in general, in the first two months of 2024, all regions grew strongly compared to the same period in 2023, especially the Chinese market had a very impressive recovery, 7.5 times higher than the same period in 2023.
In order to attract and promote the flow of tourists between the two localities, on the afternoon of March 22, a seminar was held in Ho Chi Minh City to introduce Chinese tourist destinations with Sichuan Airlines.
During the conference, Mr. Zhang Chang Heng, General Director of Sichuan Airlines Ticket Office in Vietnam, said that before the COVID-19 epidemic, the airline brought nearly 200,000 Chinese passengers to Vietnam.
In the Vietnamese market in 2024, Sichuan Airlines will have flights connecting Vietnam to Chengdu (China) such as Chengdu - Ho Chi Minh City, Chengdu - Hanoi , Chengdu - Cam Ranh with a frequency of 7 flights/week.
Vietnamese tourists experience Tibetan culture at Wuhua Lake (Jiuzhaigou, China).
Mr. Zhang Chang Heng hopes: "We can join hands with Vietnamese tourism businesses to connect and promote tourism and aviation between the two sides, so that every Vietnamese tourist coming to Chengdu will be happy and satisfied when returning."
A representative of the Ho Chi Minh City Department of Tourism said that the tourism industry continues to identify China as a traditional and key tourism market.
Ho Chi Minh City is stepping up promotion, focusing on mid-range and high-end customers and promoting the city as an attractive destination in China.
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