Health tourism is on the rise

According to a report by the Global Wellness Institute (GWI), the global wellness tourism market will reach approximately $895 billion by 2024, and is expected to reach $978 billion by 2025. Accordingly, the growth rate is 9.3%, which is considered to be much higher than many other tourism segments. GWI also noted that the Asia-Pacific region is emerging as the fastest growing region in the world with a growth rate of 8.9 - 13.2% per year in wellness tourism.

Yoga activities in green space at Victoria Resort Can Tho . Photo: Kieu Mai

Data from Future Market Insights estimates that Vietnam's total tourism revenue in 2025 could reach about 25.7 billion USD, of which health tourism is an impressive growth segment with a rate of 9 - 12%/year. At the same time, on online platforms, searches for keywords related to spas and health resorts in Vietnam in the first half of 2025 increased by 175% - the highest level in Southeast Asia. The Asia- Pacific region, especially Vietnam, is considered a suitable place to develop diverse experiences in health tourism. Because Vietnam is not only a country with a high safety index but also has a diverse ecosystem, suitable for relaxation in the natural environment. Ecotourism and rural agriculture are also Vietnam's strengths, suitable for conditions of peaceful space, fresh environment to help restore and treat physical and mental health positively.

According to the forecast of the World Tourism Organization (UNWTO), tourists around the world tend to increasingly prefer environmentally friendly tourism types such as community tourism, resort tourism and tourism serving health and beauty needs... UNWTO stated that by 2030, tourists traveling for the purpose of visiting, health, and religion will account for 31% of total visitors. The growth index of the health tourism market has continued to increase steadily since the COVID-19 pandemic and health tourism experiences are also increasingly diverse.

Accordingly, health tourism is not only spa services, massage, yoga, mineral baths, mud baths but is changing in a more in-depth, personalized direction, integrating a variety of therapies from physical, psychological to spiritual. Specifically, there are solutions such as "forest bathing" - a therapy connected with the natural environment; or relaxation in a natural environment combined with nutritious meals, physical and mental training workshops combined with art...

In line with the health tourism trend, in Can Tho, resort destinations: Victoria Resort Can Tho, Mekong Silt Ecolodge, Vam Xang Rustic, Legacy Mekong... all have a variety of experiences combining relaxation and health care, such as: yoga, medicinal spa, nutritional menu; rowing, SUP swimming, cycling to explore the countryside in a cool natural environment.

AI LAM

Source: https://baocantho.com.vn/du-lich-suc-khoe-len-ngoi-a193910.html