Ducati officially returns to Hanoi with a completely new showroom model

Video : Ducati officially has a new distributor in Vietnam.

On October 11, 2025, Tram Anh Motorsports (TAMS) and the Italian motorcycle brand Ducati officially announced the resumption of business operations in the Hanoi market, marking the return of a new generation showroom model called Ducati Vietnam 2.0. The event marked a new step in Ducati's development strategy in Vietnam, following the success of the "Meet The Team" activity in Ho Chi Minh City.

Ducati officially returns to Hanoi with affordable prices and more careful investment.

The new model in Hanoi will be developed in the direction of a complex motorcycle sports showroom, integrating vehicle display areas, experience spaces, after-sales services and community engagement activities. TAMS said it will deploy a series of exclusive programs such as Ducati Riding Experience (DRE), Ducati Track Days, high-end tours, test-ride experiences and technical seminars for customers.

Tram Anh Motorsports (TAMS) and Italian motorcycle brand Ducati have just officially announced the resumption of business operations in the Hanoi market.

Speaking at the event, Mr. Marco Biondi, Vice President of Sales & Marketing for Asia-Pacific of Ducati, commented that Vietnam is one of the most dynamic and potential markets in Southeast Asia. He expressed his hope that the cooperation between Ducati and TAMS will open a new chapter for the brand development journey in Vietnam, not only in terms of business but also in spreading the Ducati spirit to the community of enthusiasts of large displacement motorcycles.

The cooperation between Ducati and TAMS will open a new chapter in the development journey of the famous Italian motorcycle brand in Vietnam.

TAMS CEO Vu Bich Trang emphasized that this is a milestone marking Ducati's re-connection with the Northern market, under the leadership of a new leadership team that she called "Generation F2" - representing the spirit of inheritance and innovation.

This is a milestone marking Ducati's re-engagement with the Northern market, under the leadership of a new leadership team that she calls "Generation F2".

Along with the relaunch event, Ducati also announced the official prices of 2025 models in the Vietnamese market, notably including models such as Scrambler Icon (VND 379 million), Streetfighter V4 S (VND 1.039 billion) and Panigale V4 S (VND 1.199 billion). All models include VAT.