Finelife organizes 'Imported Goods Fair'

The event showcased over 1,000 items including fruits, seafood, pork, beef, canned goods, cold cuts, and wine, imported from many countries around the world such as the USA, New Zealand, Norway, South Korea, Japan, and Thailand. Finelife also introduced unique, newly launched services to help customers shop more conveniently and comfortably.

The Imported Goods Fair invites customers to enjoy unique Asian and European dishes such as gold-plated beef, American beef belly, American beef brisket, Spanish Iberico pork, Japanese Okonomiyaki beef, self-serve hot pot, seafood from Canada, cocktails… from top-class foreign chefs.

The gold-plated cow attracted customers at the festival.

" The biggest difference between Finelife and other retail units under Saigon Co.op (Co.opmart, Co.opXtra, Co.op Food, Cheers…) is that Finelife's imported goods account for more than 40% of its product range."

"With this characteristic, Finelife organizes Import Fair to introduce imported goods to the domestic market, thereby connecting them with domestic production, " shared Mr. Ngo Trieu Duong, Director of Finelife supermarket.

Finelife focuses on organic food products.

With its unique business model, product range, and diverse services, Finelife offers a distinctive shopping experience with a unique atmosphere and style, providing customers with a comfortable, secure, convenient, and upscale shopping experience.

First, there's the drive-thru service: customers can pre-order through online channels and pick up their orders directly from their cars at the supermarket without having to go inside.

Finelife provides services to help customers shop conveniently and quickly.

The "Self Check-out" counter is designed to allow customers to proactively pay for their shopping carts using a cashless method, saving time. Notably, Finelife is also the first consumer goods supermarket in Vietnam to adopt new technology: electronic price lists (E-labels), which quickly update prices whenever there are price changes.

Finelife is a high-end supermarket brand invested in by Saigon Co.op. Launching its first supermarket in 2019 in the Ha Do residential area, District 10, Ho Chi Minh City, the Finelife chain has now opened four supermarkets in District 7, District 10, and Binh Chanh District.

With the goal of becoming a leading brand in the high-end supermarket business model in Vietnam in terms of the number of stores, product quality, and service experience, Finelife high-end supermarket offers up to 12,000 items with clear quality standards and origins, including premium products across all categories.

Imported goods account for 40% of Finelife's product portfolio.

Responding to the trend of convenience and public health, Finelife focuses on introducing a wide range of Ready-to-Eat & Ready-to-Cook products, including clean fruits and vegetables, and pre-prepared foods from reputable suppliers in the market.

With its diverse and flexible business models, Finelife is constantly expanding its system into residential areas and commercial centers to serve customers. Depending on the location, Finelife will deploy models such as Finelife Corner stores (average 400 m2), Finelife Food Stores (average 1000 m2), and Finelife Supermarkets (average over 2000 m2).

" By choosing a service segment different from the rest of Saigon Co.op's distribution systems, Finelife is the final piece of the puzzle for Saigon Co.op to cover all corners of the Vietnamese retail market."

" By leveraging the Saigon Co.op Loyalty Program and accepting Co.opmart vouchers for purchases, Finelife and its distribution systems are creating a retail ecosystem under Saigon Co.op, " shared Mr. Nguyen Ngoc Thang, Director of Operations at Co.opmart and Marketing Director.

Special offers for customers at the Imported Goods Fair at Finelife Urban Hill:

Imported Australian Tomahawk beef with gold leaf is available for only 340,000 VND/gram, valid only on August 5th.
Premium Iberico pork from Spain: Buy 2, get 1 free. Japanese Okini beef and snow pork: Free hot pot broth with every purchase.
Customers with membership cards who have a shopping receipt of 1,000,000 VND or more will immediately receive a seafood combo worth 200,000 VND.

Finelife is a chain of 4 high-end supermarkets:
• Finelife Supermarket Urban Hill (51A Nguyen Van Linh Street, Tan Phong Ward, District 7, Ho Chi Minh City)
• Finelife Riviera Point (2 Nguyen Van Tuong Street, Tan Phu Ward, District 7, Ho Chi Minh City)
• Finelife Supermarket SaiGon Mia (Trung Son Residential Area, Binh Chanh District, Ho Chi Minh City)
• FineLife FoodStore Ha Do (1st Floor - Orchid Building, District 10, Ho Chi Minh City)
Further information can be found at:
• Official Fanpage of “Finelife Supermarket”
• Online shopping website and drive-thru service: https://cooponline.vn/
• Finelife Urban Hill hotline number: 0911008540

Bao Anh

Beneficial
Emotion
Creative
Unique
Wrath