Decoding the attraction of the 2025 Money Universe: "Finance lecture hall 4.0" with 54 competing universities

The Moneyverse wins over audiences with its practical, actionable content, eschewing academic writing while reflecting the spirit of the digital age.

The attraction of "finance lecture hall 4.0"

After 2 seasons on air, The Moneyverse has created a phenomenon of educational and entertainment game shows, welcomed by young people nationwide and attracted the support of many universities, businesses and experts. According to the Organizing Committee, season 2 of the program recorded 54 participating universities, tens of thousands of students accessing the series of activities, and millions of views on multiple platforms, proving the strong influence of the hottest "4.0 financial lecture hall" today.

Money Day atmosphere at schools is always bustling

Not only is it the first reality TV show in Vietnam to exploit the theme of financial education combined with entertainment, The Moneyverse conquers audiences thanks to its realistic, highly applicable, and topical content, avoiding academic editing, while reflecting the spirit of the digital age.

Specifically, in the quarter-finals, the contestants will solve personal finance and investment problems to build the right mindset to manage money. In the semi-finals, the teams must directly apply their previous knowledge to sell real products and earn real money, based on the plan.

Ms. Phan Thi Thanh Nhan - Director of Card and Operation Center and Mr. Pham Trung Dung - Deputy Director of BIDV Retail Customer Department played the role of Coaching for the contestants in the Semi-final round.

Trained by real-world experts in the most modern space in the capital

Trained directly by BIDV experts at the bank's Head Office.

The competition is highly practical, challenging the candidates' ability to build plans, market and close deals.

Experience introducing beautiful account number products on BIDV Smartbanking at the supermarket for customers

Candidates directly market Smart Finance products on BIDV Smartbanking at SieeuThi Aonmall Ha Dong

In the final round, the contestants will take part in an online quiz with 1,000 spectators, directly face-to-face with billionaires, and compete with AI. Each round is a step towards completing the path to mastering money, aiming to build a model of civilized, brave young people with a thorough understanding of financial management.

A representative of the Academy of Finance commented: “As someone who closely follows the program, I see this as a playground that not only helps students demonstrate their intelligence, knowledge and skills in personal financial management, but also demonstrates their mettle and strategic thinking.

The content of the contest and the challenges from the program help the children gain practical experience, practice perseverance and effort. In particular, the training activities of the program's experts - mentors have brought great values ​​to the children that not every playground has.

Mr. Dang Van Tuyen (right) - Member of the Board of Directors and Mr. Le Huy Hoang (left) - Director of BIDV Human Resources Department attended the final night of The Moneyverse season 2

As a strategic partner of The Moneyverse through 2 seasons, Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has actively contributed in many aspects: content consulting, participating in the judging panel, awarding scholarships and career opportunities to students.

Mr. Nguyen Viet Ha - Director of BIDV Communications and Branding Department shared:

“BIDV identifies the mission of bringing the best benefits and conveniences to customers, shareholders, employees, the community and serving the country with 5 core values: Intelligence - Trust - Integrity - Affection - Aspiration . Therefore, financial education is a task that BIDV pays special attention to in carrying out its social responsibility. As the oldest commercial bank in Vietnam, with the largest customer base, in addition to striving to provide modern banking products and services, BIDV also always cares about the young generation, especially university students across the country. Accompanying The Moneyverse for two consecutive seasons is BIDV's way of concretizing that mission. Through this playground, students have access to knowledge, tools and modern financial thinking in a close, creative and inspiring environment. We consider this to be the implementation of BIDV's mission. When young people have the knowledge and skills to manage finances, they will consume more intelligently and start a solid business. more financially literate and better adapted to the digital economy . That is also how BIDV contributes to building a generation of financially independent citizens - the foundation for a knowledgeable, civilized and sustainable society, contributing to the implementation of the national financial inclusion strategy.”

Not stopping at television, The Moneyverse also "steps into real life" through a series of extracurricular activities organized by students at schools such as Money Day, Money Theater... This is a bridge to help financial knowledge spread more strongly in the student community, while strengthening the brand position associated with modern financial education, rich in value for the community.

Money Day – a financial festival with a series of talk shows, workshops, and comedies to help students approach financial and investment knowledge in a close and lively way.

Strategy to "digitalize" format, catch GenZ's "taste"

On the other hand, to resolve the "dryness" of the financial topic, Money Universe brings a format to build a money universe with 5 planets: Earn money - Spend money - Save money - Invest money - Preserve money. Players play the role of astronauts, through the method of "entertainment, learning, and practice" to help financial and economic topics become more accessible and knowledge is easier to absorb.

Since season 1, the organizers of Coin Universe have pioneered investing in VR (Virtual Reality), AR (Augmented Reality) technology combined with vivid graphics to help simulate the technological changes taking place in the modern financial world.

In season 2 with the theme Digital Galaxy, technology becomes the pillar that shapes the experience, in line with the trend when personal finance is increasingly attached to digital tools. Students can directly livestream sales, apply AI in presentations, take on challenges on The Moneyverse application, forcing them to flexibly apply digital skills, access new technology and practice creative thinking.

In particular, the final round broadcast on November 16, 2025 on VTV3 and TV360 will be the first time Multi-Agent AI developed by Vietnamese engineers will take on the role of judge. This step affirms the program's efforts in elevating the TV game show into a modern educational experience, suitable for the psychology of young people.

Special Judge: Multi-Agent AI

The Moneyverse season 2 is coming to the final stage with the heat constantly increasing. The finale will be broadcast on November 16, 2025 at 2:00 p.m. on VTV3, the full 60-minute version will be broadcast at 3:00 p.m. on Youtube The Moneyverse and TV360; promising to be a satisfying ending, affirming the attraction, stature and mission of the program in improving digital financial knowledge for the young generation of Vietnam.

Source: https://bidvinfo.com.vn/giai-ma-suc-attraction-vu-tru-dong-tien-2025-giang-duong-tai-chinh-4-0-voi-54-truong-dai-hoc-thi-tai-10012465.html