Google files for patent on famous 'G' logo

In the ever-evolving landscape of smartphone design, certain elements stand the test of time, and become powerful tools for brand recognition.

For Google's Pixel line of phones, one such enduring feature is the iconic “G” logo that adorns the back of the company's devices.

Google has just filed a patent application for the “G” logo with the United States Patent and Trademark Office (USPTO). (Photo: Samlover)

The “G” logo has certainly become a signature feature of Pixel phones, similar to the Apple logo on iPhones or the Samsung logo on Galaxy phones.

Its consistent placement, first at the bottom and then moving to the center, with the Pixel 6 series in 2021 is a good place to put it for brand recognition.

Interestingly, however, despite the presence of this logo since the first Pixel model launched in 2016, Google has only recently filed a patent application for the “G” logo with the United States Patent and Trademark Office (USPTO).

The move immediately sparked some discussion, with some seeing it as a strategic effort to further solidify the Pixel phone brand in the crowded and competitive smartphone market.

Others, however, question the timing. Trademarking a logo that’s been in use for years seems like an afterthought. Some speculate that it could be a defense against potential copycats, or a way to increase brand recognition for future Pixel products beyond smartphones, such as tablets.

The new trademark application itself offers some clues. It details a sketch of the “G” logo that will be located in the middle of the back of the phone and specifies that the registration is for the mobile phone category.

It’s worth noting that the Pixel tablets also feature a similar “G” logo, but the new trademark application doesn’t include tablets. This could suggest that Google may have separate trademark plans for its tablet line, or that it’s simply prioritizing smartphones for now.

Looking ahead, it’s clear that Google has no intention of straying from its iconic design language. With rumors swirling about upcoming devices like the Pixel 9 and Pixel 9 Pro, which are expected to feature a prominent “G” logo, it’s clear that filing this trademark is a strategic move to protect Google’s brand identity and differentiate its products in the competitive smartphone market.

In short, Google's trademark filing for the Pixel's "G" logo marks an important milestone in the company's journey to establishing a unique identity in the smartphone industry.

As Pixel devices continue to captivate consumers with innovative features and distinctive designs, the “G” logo remains a timeless symbol of Google’s unwavering commitment to excellence.

Huynh Dung (Source: Gizmochina)

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