Google implements anti-misinformation measures ahead of EU elections.

In June, EU citizens will elect a new European Parliament to pass policies and laws in the region, and lawmakers are concerned that the spread of misinformation online could influence voters.

Google logo. Photo: REUTERS

Europe's Digital Services Act, which comes into effect this week, will require major online platforms and search engines to do more to address illegal content and risks to public security.

Starting in March, Google's internal Jigsaw unit will work to address threats to social media by running a series of animated ads on platforms like TikTok and YouTube in five EU countries: Belgium, France, Germany, Italy, and Poland.

Based on previous campaigns the company has tested in Germany and Central Europe, Jigsaw says the new project is an opportunity to reach citizens in countries with the largest voter turnout in the EU.

Viewers of YouTube ads will be asked to fill out a short questionnaire designed to assess what they already know about misinformation.

Beth Goldberg, head of research at Jigsaw, said that other measures to control misinformation, such as fact-checking, can contribute to polarization because they are implemented after the information has already spread.

Google says Jigsaw's ads will be translated into all 24 official EU languages. Results from the campaign, including survey responses and reach, are expected to be published in the summer of 2024.

Last month, an investigation by the EEAS (European Union External Action Agency) uncovered 750 instances of disinformation deliberately spread by foreign actors, including about the conflict between Russia and Ukraine.

Mai Anh (according to Reuters)

Source: https://www.congluan.vn/google-trien-khai-chien-dich-chong-thong-tin-sai-lech-truoc-cuoc-bau-cu-eu-post284656.html