The 5-star Sofitel Legend Metropole Hanoi Hotel is located on Ngo Quyen Street, Hoan Kiem District, Hanoi. Photo: Thanh Dat/VNA
The plan aims to promote the trend of on-site tourism, spread the movement "Vietnamese people prioritize using Vietnamese products" in the field of high-end accommodation services, and at the same time contribute to achieving the city's GRDP economic growth target of over 8%.
The communication focus is on building the Department of Tourism's official social media channels on Facebook and TikTok. In particular, the Facebook fanpage will post many articles every month. The TikTok channel will produce short videos with real-life experiences at hotels, tourist attractions, cuisine and culture in Hanoi.
The Department of Tourism will produce videos, short films and visual materials to serve multi-platform promotion and communication, including newspapers, television and social networks. It is expected that there will be 5 sets of photo-video materials, 2 short films and a series of professionally edited content products according to each implementation phase. 4-5 star hotels are working with attractive incentive programs to attract visitors to come and use their services, diversifying communication forms on digital platforms, websites, social networks and other appropriate forms of propaganda and promotion on cyberspace to create a great influence, attracting visitors to Hanoi.
Hanoi continues to produce many new clips, edit, translate standardized explanations of tourist destinations into 5 languages (English, French, Chinese, Japanese, Korean); design and produce gift products, tourism identity sets, unique Hanoi tourism publications, imbued with the capital's culture, serving propaganda, promotion, tourism promotion and serving tourists at tourist areas and attractions. This year, Hanoi focuses on developing river tourism, connecting destinations along the Red River, Duong River, expanding the route from Chuong Duong Do wharf to Son Tay, Ba Vi; strengthen connections, promote and promote key international markets such as Northeast Asia, ASEAN, EU as well as potential new markets such as India, Eastern Europe...
In the first quarter of 2025, the world's largest online travel platform Tripadvisor announced the results of its annual awards honoring the best destinations based on reviews from millions of global travelers. Hanoi was honored in three important categories: 2nd place in the world's top 25 cultural destinations; 7th place in the world's top 25 destinations and 14th place in the special category of the 25 most favorite destinations of all time to celebrate Tripadvisor's 25th anniversary.
According to a report from the Hanoi Statistics Office, in the first four months of 2025, the number of tourists to Hanoi is estimated at 2.5 million, an increase of 21.2% over the same period last year. Of which, international visitors reached 1.85 million; domestic visitors reached 687,000. Hanoi aims to welcome 31 million visitors in 2025, including 7.5 million international visitors; striving to achieve total tourism revenue of about 130,000 billion VND, contributing to the growth of gross regional domestic product (GRDP) of 8% or more.
Source: VNA
Source: https://bvhttdl.gov.vn/ha-noi-thuc-day-xu-huong-du-lich-tai-cho-20250513083030626.htm
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