Hai Phong: E-commerce opens up many opportunities for businesses

Many businesses and cooperatives in Hai Phong City focus on online sales on e-commerce platforms to promote commercial activities.

Recently, many businesses, cooperatives, and production facilities in Hai Phong City have focused on online sales on e-commerce platforms to promote commercial development, but there are still many barriers that need to be removed.

Hai Phong Paint Joint Stock Company displays products at the e-commerce promotion conference. Photo: Thu Anh

In Hai Phong, e-commerce revenue in recent years has accounted for about 16-18% of total retail sales of goods and consumer service revenue in the city, achieving an average growth rate of 23-25%/year; every year, 55-60% of small and medium-sized enterprises operating in the commercial sector participate in domestic and foreign e-commerce platforms.

However, besides the opportunities for development, export turnover growth and potential market expansion thanks to cross-border e-commerce, Vietnamese enterprises in general and the Hai Phong business community in particular are still facing many difficulties such as lack of information on relevant regulations of foreign markets; insufficient skills and knowledge about marketing in cross-border e-commerce; building business orientation, protecting brands in cross-border e-commerce still have many limitations...

Mr. Nguyen Dinh Hoa - Sales Director of Hai Phong Paint Joint Stock Company said: The company is a leading supplier of paints and surface protection chemicals in Vietnam, with enough capacity to compete in the international market, however, the development of chemical industrial products on e-commerce platforms still has many barriers. Therefore, the company provides domestic market development and has its own global distribution system.

" I also hope that the authorities will find solutions to support e-commerce activities of the paint industry in general and Hai Phong paint in particular," said Mr. Hoa.

As a famous cooperative with agricultural products such as vegetables, growing medicinal chrysanthemums to supply the market and export to demanding markets such as Japan and Korea, Ms. Cao Thi Hang - Director of Thang Thuy Cooperative, Vinh Bao District, Hai Phong City expressed: In recent years, the cooperative has signed contracts to consume products with agricultural and food export companies (intermediaries) to bring many types of agricultural products, such as: squash, cabbage, chili, potatoes... of farmers in Thang Thuy commune to the international market.

According to Ms. Hang, the cooperative has only participated in sales on e-commerce sites, social networking platforms Facebook, TikTok, and customers are mostly domestic. Due to limited understanding of regulations related to foreign markets; knowledge in cross-border e-commerce, especially limitations in technology and foreign languages, the cooperative has encountered many difficulties in developing international markets.

Hai Phong Department of Industry and Trade connects businesses and cooperatives to participate in the CEO Forum conference - Taking off globally with Amazon". Photo: Thu Anh

Recently, the Hai Phong Department of Industry and Trade coordinated with Amazon Global Selling Vietnam to organize the conference "CEO Forum - Take off globally with Amazon", thereby supporting and guiding businesses and cooperatives to connect through digital platforms, carry out exports through major e-commerce platforms, contributing to promoting production, trade and export activities throughout the city.

Director of Hai Phong Department of Industry and Trade - Nguyen Van Thanh affirmed: Applying digital technology and participating in e-commerce platforms is becoming an inevitable trend for businesses and cooperatives in the city. Recently, Hai Phong City has focused on connecting e-commerce businesses with traditional distribution businesses and manufacturers. At the same time, the city issued a plan to support bringing agricultural production households to e-commerce platforms, promoting the digital economy of agriculture and rural areas in the city; deploying smart sales management software solutions for Hai Phong businesses. Thanks to the connection conferences, hundreds of local agricultural products and many OCOP products have been brought to e-commerce platforms, contributing to expanding the market and finding partners.

Mr. Nguyen Van Thanh added: To continue developing e-commerce, the unit will coordinate with the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) to provide information and support businesses; introduce, promote and search for international partners and customers. At the same time, organize training courses on state management knowledge of e-commerce activities. The Department also maintains management, operation and updates of shopping locations on the "Hai Phong City Digital Shopping Map".

In particular, in the last months of the year, the Department will continue to implement the market stabilization program, e-commerce development plan, information technology application plan and digital transformation in trade promotion; develop a plan to implement the market stabilization program in the city in the last months of 2024 and the Lunar New Year 2025.

Source: https://congthuong.vn/hai-phong-thuong-mai-dien-tu-mo-ra-nhieu-co-hoi-cho-doanh-nghiep-356384.html