Haier enters the Vietnamese market

Haier, the world's number 1 home appliance brand, officially marked its presence in the Vietnamese market through the brand launch event and new product series and the signing of a strategic cooperation agreement with Dien May Xanh through an event held in Ho Chi Minh City.

Haier enters the Vietnamese market with washing machine products

In 2024, Haier recorded global revenue of 55.9 billion USD, up 8% and total profit of 4.2 billion USD, up 13% over the same period. The group's scale of operations is reinforced by 10 R&D centers, 71 research institutes, 35 industrial parks, 163 production centers, ... with a team of 126,000 employees worldwide .

Haier cooperates with Dien May Xanh

This company's strategy is to develop core technology and build a comprehensive ecosystem revolving around three strategic pillars: Smart Living Ecosystem, Comprehensive Health Industry Ecosystem, and Digital Economy Ecosystem.

On this occasion, Haier launched a series of new generation washing machines that combine intensive clothing care technology and breakthrough design, elevating the laundry experience in modern living spaces.

L+ (Large Plus) HWD240-BD12LU1L(GN) series with washing capacity up to 24kg and drying capacity up to 16kg with heat pump technology - ideal for large families. The product has a large drum diameter compared to the market, 607mm, making taking out clothes easier and more convenient than ever. The machine integrates more than 40 washing programs with 20 fabric options and 6 advanced care modes, meeting all specialized clothing care needs.

Prices of Haier washing machine products.

Equally outstanding is the unique two-tier washer-dryer Laundry Center HWD14-BD14LCU1L(GN): 3-in-1 washing machine: washing, drying, professional clothing care, creating aesthetic living space with flat, seamless design, combined with a special product color palette, creating a harmonious whole with any modern interior space.

Mr. Li Zongzhi, Marketing Director of Haier brand in Vietnam shared: “Haier is proud to officially launch the brand in Vietnam, a strategic market in our globalization journey. As a global home appliance brand, Haier is committed to bringing Vietnamese consumers smart, sustainable and world-class living solutions.”

BINH LAM

Source: https://www.sggp.org.vn/haier-gia-nhap-thi-truong-viet-nam-post797281.html