Binh Duong is making efforts to mobilize and promote the province’s goods to the markets of other provinces and cities in the country and the world through many distribution channels. This activity has contributed to promoting production development and stimulating the consumption of Vietnamese goods.
The Vietnam Fatherland Front Committee of An Thanh Ward (Thuan An City) organized a "zero-dong market" and promoted the campaign "Vietnamese people prioritize using Vietnamese goods". Photo: THANH CHUNG
Trust Vietnamese products
Currently, the consumer goods distribution system in the province has developed quite comprehensively with 98 markets, 12 supermarkets, and 5 shopping centers. Retail enterprises in the province have also developed a network of 222 convenience stores, reaching remote and rural areas of the province. The system of goods distribution channels with Vietnamese goods accounting for 80%, of which, in the supermarket and convenience store channels accounting for 90%, has helped consumers in the area, from urban to rural and remote areas, easily access and purchase domestically produced goods.
In recent times, in order to create a position for Vietnamese goods, all levels and sectors in the province have implemented many trade promotion and market development activities. In particular, retail enterprises have many large-scale promotional programs, creating conditions for consumers to buy Vietnamese goods, use quality services, and reasonable prices.
The provincial industry and trade sector has organized propaganda and widely disseminated to consumers about the product quality of Binh Duong enterprises in response to the campaign "Vietnamese people prioritize using Vietnamese goods". From there, it has created a strong change in the community's awareness of using Vietnamese goods, encouraged production and business units to improve production capacity, product quality, increase healthy competition, and support local enterprises to carry out promotional activities and stimulate the purchase of Vietnamese goods.
Businesses in Binh Duong bring their products directly to consumers at the Phu Giao District Trade Fair, Agricultural Products and Agricultural Machinery, which was recently held.
Through trade promotion activities in the province, Vietnamese goods are increasingly chosen by many consumers, especially products promoted and sold at fairs and exhibitions. From there, Vietnamese goods produced by Binh Duong enterprises have created prestige and are chosen by consumers.
Ms. Dao Anh Nguyet, Phuoc Vinh town, Phu Giao district, said that currently the locality does not have a large supermarket, when there are fairs and exhibitions, she always takes the opportunity to visit to update information on new products. Recently, when shopping at the "2023 Phu Giao District Trade, Agricultural Products and Agricultural Machinery Fair", she found that most of the products here are locally-made, safe in quality, reasonable in price and also have attractive promotional programs. "I think that promoting local specialties directly to consumers is a good opportunity for both consumers and producers. Therefore, production units should increase activities to reach consumers to create a widespread effect of the product", Ms. Dao Anh Nguyet said.
Ms. Tran Thi Kim Lan, Vice President of the Provincial Vietnam Fatherland Front Committee, said that in recent times, with the efforts of the entire political system, the campaign "Vietnamese people prioritize using Vietnamese goods" has spread and had a positive impact on social life. Consumers, agencies, units and organizations are more fully aware of the responsibilities and rights of consumers for domestically produced products and goods, thereby changing their attitudes and behaviors in purchasing and using Vietnamese branded goods, products and services. Consumer awareness has changed quite clearly in the direction of shifting from the mentality of preferring foreign goods in a part of consumers to trusting and prioritizing purchasing and using domestically produced goods, contributing to creating conditions for enterprises to produce and trade and increase the national budget revenue.
Promotional efforts
Ms. Nguyen Thoi Hoa Binh, Director of Dong Tay Trading - Service Company Limited (Tan Hiep Ward, Tan Uyen City), said that the domestic market is not large, to penetrate the business, it is necessary to pay attention to all stages from model, design to raw material sources and sales channels. To compete, in addition to improving product quality, building a brand with diverse designs, sales introduction is always focused on. "However, up to 90% of small and medium enterprises have weak potential, so they have to calculate to survive. There needs to be multi-faceted support from state agencies, especially against smuggled goods, counterfeit goods, and fake goods. In addition, there needs to be more policies and mechanisms to promote the domestic market, especially in the fields of tax and support capital," Ms. Nguyen Thoi Hoa Binh shared.
According to Ms. Tang Thi Hang, owner of Hieu Hang bird's nest production facility (Bau Cam hamlet, An Long commune, Phu Giao district), for small businesses and establishments, the domestic market is the first foundation for brand development. However, bringing Vietnamese goods to consumers is still under the pressure of unfair competition. Notably, there is still a group of consumers who still prefer foreign goods but like cheap prices, buying fake and counterfeit goods.
Binh Duong is considered to have many advantages in investing and developing consumer products. In addition to the diversity of raw materials for production, there are also many workers, which are conditions for developing the consumer market. To optimize these potentials, the province is continuing to build investment incentive mechanisms, especially in the fields of trade - services and commodity development.
Ms. Tran Thi Kim Lan said that in order to continue implementing the Project on developing the domestic market associated with the campaign "Vietnamese people prioritize using Vietnamese goods" in the period of 2021-2025, the unit is actively coordinating with localities and functional branches to mobilize Vietnamese enterprises to improve and innovate production and business methods, expand the supply network of goods in the province, along with prioritizing the use of Vietnamese products in public procurement.
The provincial Vietnam Fatherland Front Committee continues to coordinate with the industry and trade sector to organize Vietnamese goods markets and price stabilization booths in rural areas, industrial parks and clusters. At the same time, it mobilizes and encourages businesses to participate in Vietnamese goods markets and exhibitions to increase their influence and introduce and promote the province's products... Thereby, not only increasing consumers' trust in Vietnamese brands, but also promoting the business community to enhance their capacity, production and business quality, and enhance their reputation and competitiveness in the market.
THANH HONG
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