Masterise Homes' 10-year journey with distinct marks | Project | Finance

Masterise Homes' 10-year journey has left a distinct mark on customers, partners and the community.

Pioneer in exploiting branded real estate

The concept of branded real estate (Branded Residences) began to take shape and become popular in Vietnam from mid-2021 when Masterise Homes first brought branded real estate products "to the city".

With a strategic and long-term cooperation with Marriott International, the world's leading hotel group, on the Ba Son heritage, Masterise Homes has created the world's largest Marriott branded real estate complex, becoming one of nearly 130 branded real estate projects with 16 different brands in 46 countries and territories that Marriott is managing and operating.

At the end of 2023, the Marriott branded apartment complex at the Lake building of Grand Marina, Saigon was officially opened, marking the appearance of the first Marriott Residences branded apartment complex in Vietnam. This is a highlight for the Vietnamese real estate market in particular and for the regional market in general, putting Vietnam on the world branded real estate map.

Opening of the first Marriott branded apartment tower in Vietnam.

Then, in May 2024, this developer opened The Ritz - Carlton Residences, Hanoi at 22-24 Hang Bai Street, Hoan Kiem District, Hanoi , opening the appearance of this legendary brand in Vietnam.

Building international, elite communities

If residents in branded real estate projects experience and enjoy life with services from Marriott International, residents in luxury apartment projects are also served with worthy experiences from Masterise Property Management in addition to sophisticated living spaces with countless amenities provided according to different needs and ages.

Here, residents are not only taken care of in their daily lives but also connected with each other through regular events, special festivals, and competitions. Each generation, especially children, finds activities suitable for them, from swimming competitions for young residents to outdoor movie screenings for families… All create a modern, connected community of residents.

Mr. Tien, 32 years old, a financial consultant, and his wife decided to choose Masteri Centre Point as their family's home from the end of 2023 after more than a year of researching many projects in Ho Chi Minh City.

According to Mr. Tien, Masteri Centre Point (Thu Duc City) scores points with its private compound (closed) utility system, convenient location, and civilized living environment. The apartment complex meets both the living and relaxation needs of the family.

Modern gym with diverse equipment at Masteri Center Point.

For Ms. Xuan’s family, she initially chose to become a resident at Masteri West Heights (Hanoi) because of its cool green space and open view. Now, she is completely satisfied because she has chosen a satisfactory place to live, with enough amenities and diverse activities for her children to experience, connect with nature and neighbors through diverse activities organized by the management board.

Children's swimming tournament at Masteri West Heights attracts many residents to participate.

Reputation and solid legal foundation

Considered an international real estate developer with high-end projects, Masterise Homes not only leaves its mark with quality products and professional services, but more importantly, with solid legality and transparency in its projects when continuously handing over pink books, the highest legal documents, to residents in the projects just a short time after handover.

Mr. Tuong Duy (resident of LUMIÈRE Riverside - Ho Chi Minh City) was surprised to receive the pink book very early. "My family is very happy and honored to be among the first residents to receive the book. After only 4 months of submitting the application for the book receiving procedure, we received the book in hand," he said.

The first residents at LUMIÈRE Riverside received their pink books.

The pink book not only ensures the legal ownership of the homeowners, but also affirms the solid legality and value of the project, as well as the reputation of the project developer. After only 6 months of handover, residents at the Marriott branded apartment complex, Lake building, Grand Marina, Saigon have also received the first pink books, contributing to increasing the sustainable asset value of the branded apartments here.

This helps residents living in projects developed by Masterise Homes not only enjoy a full life, but also feel secure about the value of their property.

Creativity in community activities

Not only creating unique projects that leave a strong impression on customers and the market, Masterise's professionalism and creativity are also strongly promoted in community support activities through partnership cooperation.

For example, the zero-emission toilet initiative at a school in Soc Trang under the "Innovation for Children - Future Changing Initiative" program implemented by UNICEF and Masterise Group has become one of the typical examples of ESG practices.

Zero-emission toilets at schools in Soc Trang.

In addition, the program has successfully tested and deployed climate-resilient WASH technology in schools and localities affected by climate change; tested innovative education methods through technology (STEM) and training programs on personal hygiene and WASH services in schools and communities...

At the same time, over the years, thousands of solidarity houses have also been supported to be built and given to people across provinces and cities, especially the disadvantaged people in mountainous areas, through cooperation programs between Masterise and the Central Committee of the Vietnam Fatherland Front.

"Over the past 10 years, Masterise has been steadfast in its vision, direction and commitment to creating high-end real estate products, constantly improving the living standards of residents, shaping market standards and striving for the goal of bringing positive impacts to society and people. These will continue to be our commitments in the next journey", shared a representative of Masterise Homes.

Source: https://diaoc.nld.com.vn/hanh-trinh-10-nam-voi-nhung-dau-an-khac-biet-cua-masterise-homes-196241106104309629.htm