On April 8, Dazed Korea Magazine announced 4 covers for the spring 2024 edition, with the model being female singer Rosé (member of Blackpink).
Immediately, a series of photos of Rosé caused a stir on social networks. The singer of “On the ground” appeared with a strange curly hair, both sweet and individual. She wore youthful outfits, including a crop-top design combined with a short skirt, showing off her slim, seductive figure.
In this series of covers, Rosé is accompanied by Rimowa - the German luxury luggage brand for which she is a global ambassador. Rosé's name is also associated with the keywords "waiting and watching", or "new vision, new image".
Rosé was officially appointed as Rimowa's global ambassador from September 2023. The singer began her new role with the global campaign Rimowa Never Still 4.
Currently, Rosé is a Kpop star with great influence in the fields of fashion and advertising. She is the global ambassador of 4 luxury brands Saint Laurent (belonging to the luxury group Kering), Tiffany & Co. and Rimowa (belonging to the luxury group LVMH), Sulwhasoo.
Notably, in all 4 brands, Rosé was "chosen" to be the model in their campaigns. Rosé is the Kpop star holding the most Global Campaigns for luxury brands at the moment, with about 30 campaigns.
Late last year, all four members of Blackpink did not renew their individual contracts with YG Entertainment (only renewing their group contracts). While Jennie, Lisa, and Jisoo have announced the establishment of their own companies, Rosé has been relatively quiet. Recently, she returned with a new music project, contributing her voice to the theme song of Mnet’s female K-pop idol selection program “I-LAND 2”.
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