The announcement ceremony took place solemnly at Meliá Hanoi Hotel, with the presence of the brand's Board of Directors, strategic partners, media agencies and honored guests.
This is considered a special milestone, not only affirming the brand's position in the field of high-end craft beer, but also opening a new chapter on the journey of spreading the brand's image and products closer to Vietnamese consumers.
Coach Park Hang Seo - a symbol of courage and perseverance
During more than 5 years of being associated with Vietnamese football, Coach Park Hang Seo has not only created miracles, but also left a deep impression of courage, discipline and perseverance. From bringing U23 Vietnam to the final of the Asian tournament for the first time in history, winning the AFF Cup 2018 championship to the achievement of reaching the final qualifying round of the 2022 World Cup in Asia, he has built a generation of players who are not only more courageous but also dare to dream big.
Under his leadership, Vietnamese football is no longer an unknown factor in the continental arena, but has gradually affirmed its strength and position. What is more special is the way he creates a consistent and standardized foundation in every step. It is this difference that makes him a capable companion of the craft beer brand 1689 BECKENT BAUER - a brand that always emphasizes sustainable values and sophistication in every detail.
Sharing at the announcement ceremony, Ms. Nguyen Thi Thu Van - General Director of Beckent-Bauer Vietnam Beer - Alcohol - Beverage Joint Stock Company and Brand Representative of 1689 BECKENT BAUER affirmed: “We are not looking for the most outstanding person. We are looking for the most worthy person - the person whose presence makes people not see ostentation, but feel true value. And to us, Coach Park Hang Seo is not only a sports icon, but also a symbol of a spirit: profound, calm, devoted and uncompromising”.
Similarity in beliefs and common values
Sharing about the decision to accompany the brand, Coach Park Hang Seo said that he does not see this as a "promotional project", but rather a journey to spread the values that he believes in.
Coach Park Hang Seo said at the ceremony: “Not simply a craft beer brand, 1689 Beckent Bauer is building a culture of enjoyment - where each product carries a philosophy, a story, a European spirit imbued with Vietnamese emotions. As an image ambassador, I will become a companion of the brand on the journey of quietly creating different values, spreading the unique beer enjoyment culture”.
For him, this cooperation is the result of a deep sympathy for the spirit of preserving heritage, respecting the origin and aiming for in-depth development. It is not just a commercial relationship, but a commitment to accompany on the journey of preserving and enhancing true values, whether in football, or in every drop of beer brewed with perseverance.
1689 BECKENT BAUER - committed to quality, aspiring to reach new heights
Inspired by the art of European brewing in the golden age of the 17th century, 1689 BECKENT BAUER is positioned as a premium craft beer brand in Vietnam, created by the hands and minds of Vietnamese artisans, a pioneer in creating a beer experience with cultural depth and unique quality standards. From imported ingredients from Germany, Belgium, and the Czech Republic to brewing and fermentation processes according to European standards, each product is the crystallization of discipline, aesthetics, and passion.
The collaboration between 1689 BECKENT BAUER and Coach Park Hang Seo is not simply a brand collaboration. It is a commitment: a commitment to perseverance, to the journey of affirming identity and to the aspiration to create new standard products for the market with quality and trust.
Source: https://hanoimoi.vn/hlv-park-hang-seo-chinh-thuc-tro-thanh-dai-su-hinh-anh-cua-thuong-hieu-bia-thu-cong-1689-beckent-bauer-tai-viet-nam-707778.html
Comment (0)