1689 BECKENT BAUER and the story of innovation: The key to elevating Vietnamese brands

In the era of integration, when the competitive pressure is increasingly fierce, innovation becomes a vital factor for Vietnamese enterprises to assert their position. Not only does it help improve productivity or optimize costs, innovation is also the way to build a brand and conquer the international market.

As one of the typical examples, 1689 BECKENT BAUER has chosen technological innovation as the foundation for development, combining the quintessence of modern technology with Vietnamese spirit to gradually bring the craft beer brand to reach new heights, becoming a source of pride in the food and beverage industry.

1689 BECKENT BAUER brand at the largest “BBQ and Craft Beer Festival 2025” in Vietnam.

Innovation and the survival of Vietnamese enterprises

In the context of globalization, the advantage of cheap labor or abundant raw materials is no longer enough to protect Vietnamese enterprises from increasingly fierce competition. The decisive factor for survival and development is innovation - from technology, management models to customer approach thinking.

Reality proves that only businesses that boldly apply technology, automation and digital transformation can maintain market share and expand opportunities. Innovation not only improves productivity and reduces costs, but more importantly, creates differentiated value - the foundation to affirm Vietnamese brands and make a mark in the market.

Industrial innovation and know-how make the difference

The beer industry, a field that seems to be tied to tradition, is also changing strongly thanks to technological innovation. If in the past, beer was often mass-produced with standardized recipes, today, the enjoyment trend is demanding sophisticated and different experiences. This is the land where technology exerts its power.

In Vietnam, 1689 BECKENT BAUER has chosen the path of affirming its identity by combining modern technology and the quintessence of craftsmanship. The double fermentation process is applied to fully retain the original flavor, helping each drop of beer to have a perfect balance without the need for preservatives. In parallel, 100% of the raw materials are imported from Europe, where barley and hop growing regions have been famous for hundreds of years, ensuring the input quality meets international standards.

Products of the brand 1689 BECKENT BAUER.

It is worth noting that technology does not operate in isolation, but is blended with the hands and experience of Vietnamese artisans. They are the ones who understand the taste, enjoyment and culinary culture of Vietnamese people, from which they refine the process to create products that both meet European standards and are close to domestic tastes. This combination creates a unique identity, making 1689 BECKENT BAUER one of the pioneering craft beer brands in Vietnam.

Evidence of successful technological innovation

The success of a brand is not only measured by output or revenue, but also affirmed by reputation and recognition from society. For 1689 BECKENT BAUER, the innovation journey has brought "sweet fruit" when it was consecutively honored in the Top 10 excellent brands of Vietnam in 2024 and 2025. This is not only a testament to product quality, but also reflects the strategic vision: Taking innovation as a driving force, combining technology and courage to elevate Vietnamese brands.

Ms. Nguyen Thi Thu Van - representative of 1689 BECKENT BAUER brand received the award "Top 10 excellent Vietnamese brands 2025".

This recognition shows that when businesses dare to take the lead, they not only create quality products for consumers, but also contribute to building the image of a dynamic and creative Vietnam in the international arena. 1689 BECKENT BAUER is therefore not simply a craft beer brand, but also a symbol of the spirit of innovation: Focusing on developing quality to turn domestic pride into a global mark.

* People under 18 years old are not allowed to drink alcohol or beer. Do not use alcohol when participating in traffic.

BECKENT - BAUER Vietnam Beer - Alcohol - Beverage Joint Stock Company
‎Hotline: 092 763 55 88 | 086 279 58 85.
Address: TM-0106, 1st floor, HPC Landmark 105 building, Nguyen Thanh Binh street, Ha Dong ward, Hanoi city, Vietnam.

Source: https://hanoimoi.vn/1689-beckent-bauer-va-cau-chuyen-doi-moi-chia-khoa-nang-tam-thuong-hieu-viet-717797.html