Clean agricultural products: From farm to table - Part 2: Building a sustainable chain, affirming the reputation and brand of Vietnamese agricultural products

(PLVN) - Not only stopping at safe farming, many enterprises have proactively applied digital technology, QR codes to trace origins and built sustainable chains to affirm the reputation and brand of Vietnamese agricultural products. The journey of bringing clean agricultural products to consumers is therefore no longer a simple commitment, but has become a testament to the effort to innovate - where trust is planted with responsibility and technology.

Build trust with practical action!

According to Dr. Tran Hong Hai - Director of the Institute of Human Ecology and Sustainable Development (Hesdi), trust is the new currency in the global food market. This trust cannot be built by words, but by verifiable data and consistent standards. “When we apply technology to make data transparent, we are not only improving product quality, but also building the most valuable asset: the brand and reputation of Vietnamese agricultural products. And the sustainable and effective three-way connection: Farmers - Technologists - Enterprises is the "passport" to bring Vietnamese agricultural products abroad" - Dr. Hai emphasized.

Always aiming to build a brand of high-quality, sustainable Da Lat and Vietnamese agricultural products associated with "green" values, Ms. Nguyen Thi Men - Director of DaLaVi Company Limited said that the quality criteria of the brand are based on the main pillars: Superior quality and Absolute safety: Prioritizing quality and consumer health; "Green" and sustainable values: Promoting environmentally friendly farming, with a clean growing model, minimizing chemicals, applying ecological agricultural methods; Supporting local farmers to build stable raw material areas, applying advanced farming techniques, creating a fair and sustainable value chain from growers to consumers; Enhancing Vietnamese brands: Bringing typical Da Lat products, which have been OCOP certified, to the international market. The vision is to turn Vietnamese agricultural products into a symbol of quality and trust on the world agricultural map.

To ensure food safety regulations and standards, Ms. Men said, DaLaVi has established a closed production process and strict control from input to distribution. The main standards applied include: At the farm (raw material area): Apply clean farming standards such as VietGAP/GlobalGAP (or equivalent principles in cultivation); Ensure strict control of the use of agricultural materials, especially limiting chemicals to keep the freshness and safety of agricultural products intact.

In processing: Applying advanced quality management and food safety standards such as ISO to control dangerous limits in the production process. For example: The process of processing wind-dried persimmons using Hoshigaki technology (Japan) is strictly controlled in humidity and temperature. Many other products of DaLaVi have also achieved OCOP certification of the province, affirming the quality and processing process such as: Dried persimmons, Dried strawberries, Dried mulberries, Dried sweet potatoes... In addition, the Company also strictly controls the output quality: Conducting periodic and surprise inspections of the quality of the final product, ensuring compliance with food safety regulations before bringing it to market...

With the same criteria, New Style Construction and Trading Joint Stock Company (THQueenFarm) was established with the orientation of sustainable development in the field of organic agriculture, medicinal herb processing and green agricultural products. Mr. Tran Van Tan - Chairman of the Association of Safe and Organic Agriculture Enterprises of Thanh Hoa province, General Director of New Style Construction and Trading Joint Stock Company said that the company is currently implementing a model of ecological agricultural area and experiential tourism in Hai Linh ward, Thanh Hoa province - symbolizing a green, clean agricultural ecosystem and connecting the local community.

The highlight of the enterprise is the combination of clean agriculture, deep processing technology and eco-tourism experience, aiming to bring comprehensive value: "From farm - to table - and to green cultural experience". Unlike many enterprises that only focus on production, THQueenFarm aims at a chain linkage model - connecting households, cooperatives and experts to build a Vietnamese agricultural product brand with identity, transparency and humanistic values.

“We focus on product quality, origin stories and transparency. Key products such as pennywort tea, perilla powder, and Bao Thai Lun rice are developed in the direction of standardizing production processes. In particular, the company also actively participates in domestic and foreign agricultural fairs and exhibitions, promotes THQueenFarm brand communication on digital platforms and connects with reputable distribution partners,” said Mr. Tran Van Tan.

In the process of building the brand, Mr. Tan said, the biggest challenge was changing market perception of the true value of clean agricultural products and the lack of deep processing infrastructure in the locality. THQueenFarm overcame this by investing in a closed production model, applying freeze-drying technology, fine grinding and packaging according to GMP standards, and at the same time building a standard raw material area in association with farmers - helping people to accompany and benefit.

Traceability - the "golden key" of trust

Consumers now buy agricultural products not only by price, but also by trust. They want to know where the products they eat are grown, what the process is like, who is responsible for the quality. Therefore, traceability becomes the "golden key" to building trust. Applying QR code and Blocchain helps each product tell its story from farm to table in a transparent, clear way and trace responsibility when there is an "incident".

According to the Director of DaLaVi Company Limited, traceability plays a decisive role in building and strengthening consumer confidence in Vietnamese agricultural products. To enhance consumer confidence, as well as transparency in production and processing, Ms. Nguyen Thi Men said, DaLaVi has applied QR codes (origin traceability stamps) on the packaging of some products. Consumers only need to scan the code to know detailed information about the product, such as growing area, processing process, production date and quality certifications. This creates absolute transparency, helps consumers feel secure, and at the same time protects the reputation of the business from counterfeit goods, imitations...

Along with the application of QR codes to help trace the origin, businesses always focus on ensuring quality and stabilizing the supply chain with advanced and modern technologies to help businesses manage production data accurately, thereby optimizing the process, minimizing risks and ensuring stable product quality. "This is an important "ticket" for Vietnamese agricultural products to meet export standards, meeting the strict requirements of the international market on traceability and origin" - Ms. Nguyen Thi Men emphasized.

To ensure safe meals for consumers, Mr. Tran Van Tan said that the entire production process of THQueenFarm is operated according to the "3 no" principle: No chemicals, no toxic pesticides, no synthetic additives, complying with VietGAP standards and aiming for international organic certification. All stages from planting, harvesting, processing, drying, and packaging are strictly controlled and information is stored using electronic traceability QR codes, helping consumers check the entire product journey.

Assessing technology and traceability plays a key role in enhancing consumer confidence in Vietnamese agricultural products, Mr. Ta Dao Le Duy - Director of Green Global Smart Agriculture Investment Company Limited (brand name A2.OQ farm) said that, in addition to applying IoT and AI systems (using sensors to control environmental parameters accurately and optimally, creating an ideal environment for crops, ensuring products of the highest quality in terms of nutrition and morphology), the company especially "trusts" Blockchain and NFC technology. When scanning the QR code, customers can easily view the cultivation history; Applied organic certification; Environmental index (temperature, water) at the time of plant growth.

Conclusion

Vietnamese agricultural products are not only products of the land and people, but also a testament to sustainable, responsible and transparent development in the digital age. “Clean” is not only a production standard, but also a new consumer culture. When farmers are properly guided, businesses behave ethically and the law is strictly enforced, the journey “from farm to table” will be truly complete.

Mr. Tran Van Tan. (Photo: NVCC)

Mr. Tran Van Tan - General Director of Phong Cach Moi Construction and Trading Joint Stock Company: “THQueenFarm aims to become a pioneer in developing ecological agriculture associated with the values ​​of “green - clean - sustainable”. We believe that the brand of Vietnamese agricultural products does not only come from productivity, but also from quality, transparency and indigenous cultural stories. In the long-term vision, the Company aims to build green agricultural clusters in the North Central region, connecting with experiential tourism models - helping tourists and consumers understand - love and support authentic Vietnamese agricultural products”.

Mr. Ta Dao Le Duy. (Photo: NVCC)

Mr. Ta Dao Le Duy - Director of Green Global Smart Agriculture Investment Company Limited: "As a company specializing in clean, smart farming solutions, providing high-quality vegetables and medicinal herbs that are safe for consumers' health, Green Global Smart Agriculture Investment Company Limited (Brand A2.OQ farm) always emphasizes product quality...

In particular, there are three issues that our company is particularly interested in: 1. Certification and Standardization: Investing in achieving international quality certifications (Organic USDA, EU Organic, GlobalGAP) for agricultural products and processes; 2. Scientific and Technological Cooperation: Actively cooperating with research institutes and universities (domestic and foreign) to continuously improve biological nutrition formulas and optimize automatic systems, affirming the scientific nature and reliability of the solution; 3. Building a Brand Story: Focusing on telling the story of "Vietnam Green Agriculture 4.0" - Where modern technology serves the goals of health and environmental protection".

Source: https://baophapluat.vn/nong-san-sach-tu-trang-trai-den-ban-an-bai-2-xay-dung-chuoi-lien-ket-ben-vung-khang-dinh-uy-tin-thuong-hieu-nong-san-viet.html