Autumn Fair 2025: Shaping the future of Vietnamese exports

Photo caption — Nicotex Company's pesticide spraying aircraft introduced at the Fair. Photo: Khanh Hoa/VNA

In that flow, the first Autumn Fair in 2025 is considered a highlight not only as a product promotion playground, but also as a strategic bridge to help Vietnamese businesses access the market, expand exports and enhance the brand of Vietnamese goods in the international arena.

The remarkable point of the 2025 Autumn Fair is not the scale of more than 3,000 booths or the number of international delegations participating, but the completely new organizational mindset, taking trade promotion as the center, taking businesses as the subject and taking market connection as the core goal.

According to Mr. Vu Ba Phu, Director of the Trade Promotion Agency ( Ministry of Industry and Trade ), this fair clearly demonstrates Vietnam's proactive integration spirit in the group of 20 economies with the world's leading foreign trade turnover. The first Autumn Fair in 2025 not only aims to promote Vietnamese goods but also acts as a bridge between domestic enterprises and international distribution, import and investment systems, thereby forming a sustainable export value chain.

The first Autumn Fair in 2025 has gone beyond the framework of an exhibition event, becoming a real promotion platform where businesses are connected, traded and supported to penetrate international markets. For the business community, especially small and medium enterprises, the fair is truly a valuable opportunity. While technical barriers, logistics costs and import standards are increasingly strict, meeting directly with importers, introducing products and understanding market requirements is a key factor in helping businesses move from wanting to export to being able to export.

Mr. Lai Ngoc Khanh Minh, representative of 75 Rubber Company Limited, said: The fair is an opportunity to promote the brand, bringing the company's image closer to the public. The company does not consider not being able to sign an order on the spot as a failure, because just leaving a serious impression in the eyes of partners is a success in the journey of building a brand.

According to Mr. Lai Ngoc Khanh Minh, the company has now exported to Australia, India, the US, South Korea and Japan. Although it has only started in the last two years, the export ratio has reached more than 5% of output, with the goal of increasing to 30% in the next five years.

“75 Rubber Company Limited competes by quality and meticulousness, not by price. When customers trust us, contracts will come to us,” said Mr. Lai Ngoc Khanh Minh.

From these experiences, it can be seen that the first Autumn Fair in 2025 is truly playing the role of a two-way bridge, helping Vietnamese businesses access international markets and helping importers better understand the production capacity, creativity and development potential of Vietnamese goods. This is also a testament to a new approach in trade promotion: from introducing products to connecting businesses' capacity.

Mr. Ho Sy Tai - Marketing Director of Nam Kim Steel Joint Stock Company commented: The first Autumn Fair in 2025 is a strategic step in the efforts of the Ministry of Industry and Trade to create a "national playground" for trade promotion activities and industrial development in Vietnam.

This is not just a regular fair, but a multi-dimensional connection platform where domestic enterprises can introduce production capacity, seek partners, grasp international market trends and affirm Vietnamese brands in the global value chain.

“For Ton Nam Kim, the first Autumn Fair in 2025 is a golden opportunity for us to meet international partners, distribution corporations, mechanical - electronic - construction enterprises, thereby expanding cooperation, seeking investment and export opportunities. At the same time, this is also an opportunity for enterprises to demonstrate their autonomous production capacity, affirming the position of domestic steel brands that have met international standards in both product quality and management processes,” said Mr. Ho Sy Tai.

According to experts, the first Autumn Fair in 2025 will not only stop at booths or direct trading sessions, but also expand into a comprehensive trade promotion ecosystem. Events on Vietnamese goods conquering the global market; exhibition areas for supporting industries and innovation; e-commerce spaces and digitalization of export products... have created a seamless chain of activities between promotion, training, consulting and connection.

According to experts, the fair also contributes to raising the image of Vietnamese goods. Agricultural products, processed foods, consumer goods, manufacturing industries, fashion , green technology are displayed with modern standards, brand stories associated with cultural identity and innovation. This is a "test for Vietnamese brands" if businesses consider the fair as a place to show culture, knowledge and product identity, then it is not only a trade promotion but also a promotion of national values.

In fact, many businesses signed memorandums of understanding right at the fair, opening up prospects for new orders to the US, EU and Middle East markets. This is a positive signal, showing that the international market's trust in Vietnamese goods is increasing. From the fair, hundreds of businesses had the opportunity to better understand import standards, green consumption trends, packaging and traceability requirements, the decisive factors for Vietnamese goods to go further.

More importantly, the first Autumn Fair in 2025 is not just a single trade promotion event, but also lays the foundation for a long-term strategy: combining traditional and digital promotion. This model aims at “smart promotion” connecting data between businesses, management agencies, Vietnamese trade offices abroad and cross-border e-commerce platforms.

The Ministry of Industry and Trade said that it is gradually building a national trade promotion ecosystem towards modernization, digitalization and global connectivity; in which, the first Autumn Fair in 2025 is an important first step. If maintained annually, the fair can completely become a regional export promotion center, contributing to making Vietnam a destination for international trade chains.

Many opinions believe that the first Autumn Fair in 2025 clearly shows that trade promotion is not just advertising, but a form of strategic investment for national competitiveness.

Every meeting, every booth, every contract signed contributes to the formation of a sustainable export ecosystem. It is not just the result of an event, but the result of a whole process of orientation, support and connection.

Because this is not just a fair but is creating an integration platform, where Vietnamese goods reach far with quality, culture and national pride. The first Autumn Fair in 2025 is therefore not simply a trading occasion, but a real bridge to help Vietnamese businesses expand exports, strengthen their brands, and more importantly, affirm the position of Vietnamese goods in the global value chain.

In particular, the attraction of the fair does not only come from the scale or number of contracts, but from the spreading trust and expectations, the trust in the capacity of Vietnamese enterprises and the expectation of a new stage, where trade promotion becomes a real driving force for sustainable export growth.

Source: https://baotintuc.vn/kinh-te/hoi-cho-mua-thu2025-dinh-hinh-tuong-lai-xuat-khau-viet-20251027210639708.htm