Autumn Fair 2025: Shaping the future of Vietnamese exports

Photo caption — Nicotex's pesticide-spraying drone is showcased at the trade fair. Photo: Khanh Hoa/TTXVN

In this context, the first Autumn Fair in 2025 is considered a prominent highlight, not only as a platform for product promotion, but also as a strategic bridge helping Vietnamese businesses access markets, expand exports, and elevate the brand image of Vietnamese goods on the international stage.

The noteworthy aspect of the 2025 Autumn Fair lies not in its scale of over 3,000 booths or the number of international delegations participating, but in its completely new organizational philosophy, centered on trade promotion, with businesses as the main actors and market connectivity as the core objective.

According to Mr. Vu Ba Phu, Director of the Trade Promotion Department ( Ministry of Industry and Trade ), this fair clearly demonstrates Vietnam's proactive integration into the group of 20 leading economies in the world in terms of foreign trade turnover. The first Autumn Fair in 2025 aims not only to promote Vietnamese goods but also to be a bridge between domestic businesses and international distribution, import, and investment systems, thereby forming a sustainable export value chain.

The first Autumn Fair in 2025 has transcended the boundaries of a mere exhibition event, becoming a genuine promotional platform where businesses can connect, trade, and receive support to penetrate international markets. For the business community, especially small and medium-sized enterprises (SMEs), the fair is a truly valuable opportunity. While technical barriers, logistics costs, and import standards are becoming increasingly stringent, directly meeting importers, showcasing products, and understanding market requirements is a key factor in helping businesses transition from wanting to export to actually exporting.

Mr. Lai Ngoc Khanh Minh, representative of 75 Rubber Company Limited, observed: "The trade fair is an opportunity to promote the brand and bring the company's image closer to the public. The company does not consider not securing an order on the spot as a failure, because simply leaving a serious impression on partners is already a success in the journey of building the brand."

According to Mr. Lai Ngoc Khanh Minh, the company currently exports to Australia, India, the US, South Korea, and Japan. Although this started only in the last two years, the export share has already reached over 5% of production, with a target of increasing to 30% in the next five years.

“75 Rubber Company Limited competes on quality and meticulousness, not on price. When customers trust us, contracts will come naturally,” Mr. Lai Ngoc Khanh Minh expressed.

These experiences demonstrate that the first Autumn Fair in 2025 is truly playing a two-way bridging role, helping Vietnamese businesses access international markets while also helping importers better understand the production capacity, creativity, and development potential of Vietnamese goods. This also proves a new approach in trade promotion: from showcasing products to connecting with businesses based on their capabilities.

Mr. Ho Sy Tai – Marketing Director of Nam Kim Steel Joint Stock Company, commented: The first Autumn Fair in 2025 is a strategic step in the Ministry of Industry and Trade's efforts to create a "national playground" for trade promotion and industrial development in Vietnam.

This is not just an ordinary trade fair, but a multi-faceted networking platform where domestic businesses can showcase their production capabilities, seek partners, grasp international market trends, and affirm Vietnamese brands within the global value chain.

“For Ton Nam Kim, the first Autumn Fair in 2025 is a golden opportunity for us to meet international partners, distribution corporations, and mechanical, electronic, and construction businesses, thereby expanding cooperation, seeking investment opportunities, and exporting. Simultaneously, this is also an opportunity for the company to demonstrate its self-sufficient production capabilities and affirm the position of a domestic steel brand that has met international standards in both product quality and management processes,” said Mr. Ho Sy Tai.

According to experts, the first Autumn Fair in 2025 will not only be limited to booths or direct trade sessions, but will expand into a comprehensive trade promotion ecosystem. Events showcasing Vietnamese products conquering the global market; exhibition areas for supporting industries and innovation; and spaces for e-commerce and the digitalization of export products… have created a seamless chain of activities encompassing promotion, training, consulting, and networking.

According to experts, the fair also contributes to enhancing the image of Vietnamese goods. Agricultural products, processed foods, consumer goods, manufactured goods, fashion , and green technology are displayed with modern standards, brand stories linked to cultural identity and a spirit of innovation. This is a "test for Vietnamese brands" if businesses consider the fair as a place to showcase culture, knowledge, and product identity; then it is not just about trade promotion but about promoting national values.

In fact, many businesses signed memoranda of cooperation right at the fair, opening up prospects for new orders to the US, EU, and Middle Eastern markets. This is a positive sign, showing that the international market's trust in Vietnamese goods is increasing. From the fair, hundreds of businesses had the opportunity to better understand import standards, green consumption trends, packaging requirements, and traceability – factors that are crucial for Vietnamese goods to advance further.

More importantly, the first Autumn Fair in 2025 is not just a single trade promotion event, but also lays the foundation for a long-term strategy: combining traditional and digital promotion. This model aims for "smart promotion" by linking data between businesses, management agencies, the Vietnamese trade mission system abroad, and cross-border e-commerce platforms.

The Ministry of Industry and Trade stated that it is gradually building a national trade promotion ecosystem towards modernization, digitalization, and global connectivity; in which, the first Autumn Fair in 2025 is an important starting point. If held annually, the fair could completely become a regional export promotion center, contributing to making Vietnam a destination in the international trade chain.

Many believe that the first Autumn Fair in 2025 clearly demonstrates that trade promotion is not just about advertising, but a strategic investment in national competitiveness.

Every meeting, every booth, every signed contract contributes to the formation of a sustainable export ecosystem. This is not just the result of one event, but the achievement of a whole process of guidance, support, and connection.

Because this is not just a trade fair, but is building a platform for integration, where Vietnamese goods can reach further with quality, culture, and national pride. Therefore, the first Autumn Fair in 2025 is not simply a trade event, but a genuine bridge helping Vietnamese businesses expand exports, strengthen their brands, and most importantly, affirm the position of Vietnamese goods in the global value chain.

In particular, the appeal of the fair stems not only from its scale or the number of contracts, but also from the spreading confidence and expectations—confidence in the capabilities of Vietnamese businesses and the hope for a new era where trade promotion becomes a real driving force for sustainable export growth.

Source: https://baotintuc.vn/kinh-te/hoi-cho-mua-thu2025-dinh-hinh-tuong-lai-xuat-khau-viet-20251027210639708.htm