How did Miss Thuy Tien 'act' in the Kera candy deal?

The behavior of Nguyen Thuc Thuy Tien (Miss Grand International 2021) is stated in the indictment recently issued by the Supreme People's Procuracy, prosecuting her for defrauding customers.

Miss Thuy Tien at the time of prosecution and temporary detention - Photo: TL

When the scandal about the fraud related to the ingredients in Kera candy broke out, Hang Du Muc and Quang Linh Vlogs held a press conference to apologize. Miss Thuy Tien posted an apology on Facebook but did not admit that Kera candy was a product of her and her colleagues.

The behavior of Nguyen Thuc Thuy Tien (Miss Grand International 2021) is stated in the indictment recently issued by the Supreme People's Procuracy, prosecuting her for defrauding customers.

Four other people from the Chi Em Rot Group Joint Stock Company (CER) group were also prosecuted for the above crime, including: Le Tuan Linh (director, legal representative); Nguyen Thi Thai Hang (also known as Hang Du Muc, chairwoman of the company's board of directors); Le Thanh Cong, Pham Quang Linh (also known as Quang Linh Vlogs, both members of the board of directors).

Miss Thuy Tien demands to increase profit percentage

According to the indictment, after getting to know each other through social networks, around July 2024, Quang Linh and Hang Du Muc, both KOLs (people with prestige, influence, and fame on social networks), discussed and agreed with a number of people on the idea of ​​contributing capital to establish a company operating in the field of livestreaming, promoting, and selling products on social networking platforms.

These people agreed to name the company Chi Em Rot and proceeded with the procedures to establish the company.

During the meeting to discuss the business plan, Le Thanh Cong proposed the idea of ​​selling candy products made from clean vegetables and fruits to sell domestic agricultural products. At the same time, Cong proposed that Nguyen Thuc Thuy Tien participate in contributing capital to the operation, the indictment stated.

After discussion, shareholders of Chi Em Rot Company and Miss Thuy Tien agreed to establish Kera Vietnam Joint Stock Company to obtain a legal entity to distribute vegetable candy products.

However, due to not having time to complete the establishment procedures, Chi Em Rot Company used the KOL group as a legal entity to sign a contract to hire Asia Company to produce Kera candy in order to launch, announce, and sell the product in time.

Miss Thuy Tien, Quang Linh Vlogs and Hang Du Muc in a livestream session selling Kera candy - Photo: cut from video

The group agreed to divide the profits based on the capital contribution agreement, in which Thuy Tien received 25% of the profits, and the 6 shareholders of Chi Em Rot Company received 75% of the profits.

When completing the product declaration procedure, the "Basket Sisters" group created a file with the ingredients clearly stating that Kera candy contains 22 ingredients, of which 10 types of vegetable and fruit powder account for 28.13%. The product label also includes advertising content that the candy brings the effect of "natural health and beauty from fiber".

However, the prosecutor determined that the group of shareholders of Chi Em Rot Company did not supervise production at all, and did not even know what materials the products were actually made from.

The shareholders of Chi Em Rot Company also learned that the test results showed that the fiber content in Kera candy is only 0.9%, much lower than advertised.

But in order to sell the products, Thuy Tien still worked with Hang Du Muc and Quang Linh to create a false advertising scenario, releasing a series of videos and livestreaming on social networks to stage scenes of "green raw material areas" in Da Lat and Dak Lak , advertising Kera candy as being made from 10 types of fresh, clean vegetables.

On December 12, 2024, the first livestream of all three KOLs exploded with more than 2,800 orders and 400 million VND in revenue in just a few hours. Realizing that there was good consumption and high profits, the CER group continued to stage sky-high advertisements to exaggerate the effects of Kera candy.

Realizing the high profit, Miss Thuy Tien proposed to increase the profit percentage to 5-10%. As a result, the "Sisters of the Basket" group agreed to increase the profit sharing with this beauty queen to 30% (5% higher than the original agreement).

Ask Sen Vang Company to sign a fake contract to "maintain image"

Investigation results determined that when a controversy arose on social networks regarding the fiber content in Kera candy, Thuy Tien tried to "avoid responsibility" to avoid repercussions and maintain her personal image.

In early March 2025, at Tien's request, Cong discussed with Le Tuan Linh to sign a legal contract for advertising cooperation between CER Company and Sen Vang Commercial Advertising Joint Stock Company - Thuy Tien's management unit.

The purpose of signing the above contract was to eliminate Thuy Tien's role as the owner of Kera candy in terms of communication, and to let the public understand that Tien was only an advertiser for CER Company's Kera candy product, the investigation results determined.

Thuy Tien continued to ask the General Director of Sen Vang Company to sign a contract with CER Company and was approved.

Thuy Tien (left cover) at the investigation agency - Photo: MINISTRY OF PUBLIC SECURITY

However, the investigation results determined that people at Sen Vang Company did not participate in discussions or exchanges during the production, promotion, introduction, and announcement of Kera candy products of CER Company.

Tien's participation as an image representative, advertising and introducing the Kera brand is a personal act, not representing Sen Vang.

Sen Vang and the company’s individuals did not benefit from the production and distribution of Kera candy and from the signing of the contract with Thuy Tien. Therefore, their actions did not constitute a crime and there were no signs of complicity with the defendants in the case, the conclusion stated.

Thuy Tien uses her own story as "bait" to attract customers.

During livestream sessions, Miss Thuy Tien repeatedly told the story of not being able to eat vegetables, "not knowing how to eat many types of vegetables" so she decided to go with Kera candy. The beauty queen also advertised that the candy contains the essence of 10 types of vegetables, adding fiber so it is especially suitable for "people who don't know how to eat vegetables like Tien".

After purchasing and using the product, some customers tested the candy and discovered that 100g of Kera candy only contained 0.51g of fiber, which is not true to the advertisement of Kera candy "1 piece corresponds to 1 plate of vegetables".

When the Kera candy scandal broke out and was criticized by public opinion, around the beginning of March, Miss Thuy Tien wrote a post on her personal Facebook page apologizing for "not carefully verifying information when participating in advertising". However, she did not admit that Kera candy was a product of her and her colleagues.

Meanwhile, Quang Linh Vlogs and Hang Du Muc held a press conference, bowed their heads to apologize to customers and admitted their mistakes in communicating and advertising the incorrect uses of Kera candy.

The group of Thuy Tien, Quang Linh, and Hang Du Muc was accused of taking advantage of their influence with the public to stage an elaborate "scenario" to deceive customers, not paying attention to quality or production processes, but only caring about using their fame and personal image to "push" the Kera candy brand and make illegal profits.

The group's 6 livestreams attracted hundreds of thousands of views, creating a strong effect, from which more than 56,000 customers bought more than 129,000 boxes of Kera candy, earning more than 17.5 billion VND. And of the 17.5 billion VND in revenue, the defendants illegally profited more than 12.4 billion VND.

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Source: https://tuoitre.vn/hoa-hau-thuy-tien-dong-kich-nhu-the-nao-trong-thuong-vu-keo-kera-20250924111521886.htm