The rows of ancient houses with yellow walls and moss-covered tiled roofs nestled beside the peaceful Hoai River have become a unique identity of Hoi An ancient town. The rows of bougainvillea flowing over each porch make the ancient town even more gentle, poetic, and brilliantly attractive.

Coming to Hoi An, visitors can slowly walk or cycle along the streets, admire the architecture of the hundred-year-old houses, visit the workshops and handicraft shops or enjoy attractive street food . In the evening, visitors can also experience boating on the Hoai River, watch the ancient town lit up, magically or participate in releasing flower lanterns, listening to the singing of Bai Choi... At any time of the day, the ancient town brings very unique experiences to visitors.
It is known that in the first 6 months of the year, Hoi An welcomed 2.8 million visitors, an increase of 17.4% over the same period in 2024. The total number of visitors buying tickets to visit tourist attractions is estimated at 1.8 million (about 1.5 million international visitors).

Tourism revenue is estimated at 3,163 billion VND, up 41.3%.
Source: https://baogialai.com.vn/hoi-an-la-1-trong-6-thanh-pho-tot-nhat-the-gioi-post560588.html
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