On November 2, at Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, the 14th International Exhibition on Retail Technology and Franchising (VIETRF 2023) took place.
The exhibition is organized by COEX - a unit of the Korea International Trade Association (KITA) in coordination with Retail and Franchise Asia Company, Vinexad Advertising and Trade Fair Joint Stock Company, and the Ministry of Industry and Trade .
The exhibition has a scale of 200 booths, bringing together more than 250 brands from 15 countries and territories. Some of the outstanding international brands at this year's exhibition include: Heramo automatic laundry shop, Wash Friends, F&B brand 1P30S, Novuz, Doore (Korean fish cake), BARI-UMA Ramen,... Technology & equipment of stores Gosell, A Dong, Titanium Synergy, KPIS, Wei Chuang, Loymax,...
The exhibition creates opportunities for cooperation between brand owners and domestic and international investors through the "Biz-Matching 1:1" program designed to maximize direct meetings at the exhibition. Participating individuals and businesses will be arranged appointments in advance, and interpretation support will be provided for meetings with international brands.
According to experts' predictions, service industries will develop even more strongly in the future, especially: 'Personal Care Services' such as beauty, health care,education , etc.; 'Household Services' including home appliance repair, home cleaning, etc.; 'Organizational Services' including human resource training and education, financial services, etc. This is considered a good opportunity for investors to learn about and meet new franchise brands in new fields.
In addition to the franchising sector, businesses providing solutions and equipment in the field of store technology also make up the majority of this year's exhibition. Consumer behavior and habits have changed a lot after the COVID-19 pandemic, so businesses are also paying special attention to the application of technology in retail operations such as artificial intelligence, data analysis, digital assistants and robots, especially virtual reality (VR) and augmented reality (AR) technology...
Within the framework of the VIETRF 2023 exhibition, the seminar series "Franchise - Adapt and Develop in Crisis" provides businesses and interested individuals with useful market information, new trends and solutions to seize opportunities in the current economic crisis. The seminar series is led by the President of Retail & Franchise Asia, Speaker, Franchise Expert Ms. Nguyen Phi Van, who is also the Brand Ambassador of VIETRF exhibition, who has accompanied the exhibition for many years.
Taking place simultaneously with VIETRF 2023 is the 7th International Coffee, Tea and Bakery Exhibition (COFFEE EXPO VIETNAM 2023) - the largest and most prominent event in the F&B industry in general and the coffee industry in Vietnam in particular. The exhibition displays thousands of types of machinery and raw materials in the coffee, tea and bakery industry from famous domestic and international brands./.
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