From a local snack launched in 2021 by the Fix Dessert Chocolatier brand from the United Arab Emirates (UAE), Dubai chocolate has become an international phenomenon, contributing to redefining the trend of enjoying chocolate globally. The delicate combination of nutritional value and unique taste experience from the thick, smooth milk shell, the rich pistachio filling, mixed with sesame butter sauce and crispy kadayif noodles creates a "multi-layered" feeling, crispy, smooth, fatty, fragrant. This combination creates a unique flavor experience that is difficult to copy, giving the product a clear difference in the confectionery market. Cocoa in chocolate contains theobromine, a substance that gently stimulates the central nervous system, keeping you awake without causing anxiety or insomnia like caffeine. This makes Dubai chocolate the perfect snack for times when you need to relax or recharge.
On social media, Dubai businesses have been quick to tap into and grow this trend by investing in innovation, including advanced production technology, sustainable sourcing, and experimenting with regional flavors. Some businesses are using ingredients like camel milk, which offers nutritional benefits and is lower in lactose than traditional milk.
Not only in the UAE, the trend of developing Dubai chocolate is quickly spreading globally, when many big brands compete to create their own versions, such as croissants, milkshakes and many other dishes. The fillings are diverse with peanut butter, jelly or green tea (matcha).
In the US, The Nuts Factory has also developed an entire Dubai chocolate ecosystem, from chocolate-covered nuts, dates dipped in pistachio butter, multi-layered parfaits to 24k gold-covered chocolate bars. Brands such as Moda, Magno, Leonessa, Chocolove and Matteo's Coffee Syrups have also launched product lines inspired by this flavor. Trader Joe's sells Dubai chocolate bars made by Patislove; IHOP launched limited-edition pancakes; Baskin-Robbins and Costco launched ice cream and cakes. Even the Swiss giant Lindt released a limited-edition Dubai chocolate in Europe, attracting long lines of people to buy.
In terms of price, Dubai chocolate is classified as high-end, with a price quite expensive compared to regular chocolate, partly due to rare, high-quality raw materials, sophisticated production processes and luxurious packaging, suitable for classy gifts.
“It’s not just a trend, it’s a new wave of culture,” said Din Allall, owner of The Nuts Factory. The difference, he said, lies in both the flavor and the big, thick, filling texture. “In 50 years of business, I’ve never seen anything sell like this,” said Stew Leonard Jr., CEO of the Stew Leonard’s supermarket chain in New York. The supermarket chain even launched special versions for holidays to meet growing consumer demand.
The appeal of Dubai chocolate reflects the shift in modern culinary trends, which emphasize emotional experiences, creativity and cultural elements in each product. In the search for desserts originating from Dubai, many people who love this unique chocolate brand have also sought out chocolate making kits online, looking for alternatives such as Dubai chocolate-style cookies or small cakes for tea parties, round, rectangular or oval, as well as other types of cakes.
Source: https://www.sggp.org.vn/huong-vi-ngot-ngao-tu-trung-dong-post817601.html
Comment (0)