Today, heritage materials not only need to be preserved, but also need to be “retold” in the creative language of modern times. The forum “Old Stories, New Stories” is organized to open a space for connection between cultural institutions (museums, relics), heritage practice communities, artists, creative designers and organizations supporting the development of handicraft products.
Deputy Head of the Heritage Management Department (Hanoi Department of Culture and Sports Bui Thi Huong Thuy said that the desire of the City as well as the teams working on heritage conservation is to be able to turn heritage into cultural products, turning the value of heritage into a consumer product, highly creative, creating economic benefits but still affirming the cultural values of Vietnam. Through cultural products, the public has the opportunity to better understand the cultural quintessence of the Capital.
According to Ms. Thuy, Hanoi currently has policies to develop the cultural industry with incentives for local businesses and artists in the product development process. The city has conducted a comprehensive inventory of all tangible and intangible relics, building a very clear and complete database. Through that, it creates favorable conditions for the public to access and learn more about the heritage. In the urban development planning, Hanoi also gives special priority to heritage conservation, especially for special national relics. In addition, there are also policies to support artisans producing handicraft products.
From the perspective of a creative enterprise, Director of Craft Link Social Enterprise Joint Stock Company Tran Tuyet Lan shared that since its establishment, Craft Link has implemented many projects to support ethnic minority groups, traditional groups and some disabled people's associations in preserving and promoting cultural identity. In addition to supporting skills training, the unit also promotes handicraft products to domestic and international markets, bringing income to the community.
However, according to Ms. Lan, the process of bringing heritage into creative cultural products is still facing many challenges. “The first difficulty is the lack of connection between artisans - those who produce handicraft products with creative designers and businesses, markets. This makes it difficult for handicraft products to reach the market. Besides, the main force in craft villages today is still elderly artisans. Meanwhile, young people are gradually less interested in preserving and continuing traditional handicrafts,” Ms. Tran Tuyet Lan shared.
Not only a place for sharing and dialogue, the forum "Old stories, new stories" also aims to promote interdisciplinary cooperation, opening up new approaches to heritage conservation and promotion in a creative, sustainable direction and in line with the development trend of the cultural industry.
Source: https://hanoimoi.vn/ke-chuyen-di-san-bang-san-pham-van-hoa-sang-tao-709795.html
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