KES: “Vietnamese people must also be served international quality products”

(Dan Tri) - Mr. Trinh Huu Kien, CEO of KES Group, affirmed: "KES is committed to producing wood cores that meet declared standards according to international regulations. Vietnamese people must also be served with good quality products like international customers.

Interior trends are shifting towards prioritizing safety, origin and durability, especially with wooden furniture.

“In the past, choosing furniture was enough as long as it was sturdy. Now it has to be beautiful, in harmony with the space, and most importantly, safe for children,” said Ms. Hong Nhung (40 years old, HCMC) after having just completed ordering all the furniture for her apartment from industrial wood.

Ms. Nhung's sharing is in line with the current trend of changing consumer shopping behavior in recent years. Accordingly, customers are not only interested in aesthetics or price, but also pay attention to origin, production process, quality certification and safety - especially for children and the elderly.

Mr. Nguyen Truc, an interior architect in Ho Chi Minh City, said: “For preschool classrooms, the board of directors pays special attention to items such as cabinets, tables and chairs made of melamine, because these are things that children come into direct contact with every day. This requires me to choose a reputable furniture supplier, carefully study the quality standards, and ensure that the formaldehyde concentration is within the safe range so as not to affect health when used.”

Furniture is no longer just a thing but a lifestyle, showing investment in health and quality of life. Families prioritize beautiful, easy-to-clean, safe products with formaldehyde within the allowable threshold.

Today's interior reflects lifestyle and concern for health.

Deeper awareness of the impact of furniture products on customers' lives and health shows a positive signal from the market, motivating many furniture brands and industrial wood manufacturers to upgrade their production lines, technical standards as well as operational thinking to meet increasingly demanding customer needs.

According to a representative of KES Group (KES), one of the leading enterprises in manufacturing and trading wooden boards and post-wood products in Vietnam, quality has never been a temporary trend, but has been a top priority since the very first days of its establishment.

In addition to providing popular products according to E2 standards, KES also has high-end MDF boards that meet CARB-P2/EPA standards of the US - one of the most demanding markets in the world . Typically, the board product is over 8mm thick, with a formaldehyde index of only 0.11 ppm, safe for living spaces with small children or sensitive people.

In 2022, KES will be the pioneer in owning a closed production chain: from permitted plantation wood (cashew firewood, rubber firewood, fruit tree firewood...) to glue production, panel pressing, and finished product packaging. The chain is strictly controlled according to international standards such as CARB-P2/EPA, SGS, Greenguard, FloorScoor, with a modern equipment system.

Every year, KES organizes factory tours, welcoming more than 1,000 partners, customers, design and construction units, students... to witness the production process. This activity not only demonstrates transparency in operations but also helps partners better understand the production capacity and quality standards that KES is pursuing.

KES Group is committed to quality, transparency and responsibility in wooden furniture production.

“The wood core is the part that consumers cannot see, but it determines the durability and safety level during use. KES commits to producing wood cores that meet declared standards. We do not compromise quality to lower prices. Many people say we are difficult, but that is the principle of responsibility - transparency - for consumers. Vietnamese people must also be served with good quality products like international customers,” Mr. Trinh Huu Kien, General Director of KES, affirmed.

According to Mr. Trinh Huu Kien, General Director of KES Group, the quality of industrial wood products depends on two main factors: wood core and surface coating.

The special feature of KES's inspection capacity lies in its equipment system and laboratory that meet international SGS standards. The combination of strict internal processes and modern technology helps maintain stable and reliable quality.

KES not only produces but also pursues the journey of creating a happy and peaceful living space for Vietnamese people. KES constantly updates European trends to bring modern, aesthetic and safe choices to families.

Since 2023, KES has opened more than 100 showrooms and display points across major cities, and will continue to expand in the future. This affirms the commitment to continuous development, bringing the brand closer and closer to customers nationwide.

KES Group launches a new collection to meet diverse and personalized needs.

On June 25, KES launched 8 collections with more than 100 new product codes under the theme “Colors of life”, updating modern design trends from Europe. These collections were developed by KES to meet the diverse tastes of Vietnamese consumers, contributing to creating a living space that is both aesthetic, safe and high-quality.

Source: https://dantri.com.vn/kinh-doanh/kes-nguoi-viet-nam-cung-phai-duoc-phuc-vu-cac-san-pham-chat-luong-quoc-te-20250630070757407.htm