Connecting and developing markets for OCOP products.
QNgTV - On December 26th, in Ho Chi Minh City, the Southern Office of the Ministry of Agriculture and Environment, in coordination with the Vietnam Agricultural Entrepreneurs Club, organized the "OCOP Regional Specialties and Cuisine" fair, bringing together nearly 200 booths from many localities across the country.
Báo Quảng Ngãi•27/12/2025
Séng Cù rice, a specialty of the Northwest region, received a 3-star OCOP certification and attracted consumers in Ho Chi Minh City at the fair. Photo: Huong Giang - VNA
According to statistics, by the end of October 2025, the whole country had more than 17,000 OCOP products achieving 3 stars or higher. Despite its great potential, bringing OCOP products to a wider range of consumers and export markets still faces many challenges.
The fair was organized to connect supply and demand, promote products, and create opportunities for businesses and OCOP (One Commune One Product) entities to expand their consumer markets. Through the event, participating units received support to improve their brand building capabilities, standardize production processes, packaging, traceability, and meet quality standards, gradually moving towards domestic and international markets.
In the coming period, the Ministry of Agriculture and Environment will continue to focus on improving the quality and depth of the OCOP program; linking product development with sustainable raw material areas, circular economy, green transformation and digital transformation; promoting traceability, e-commerce, and combining OCOP with rural tourism, culture and cuisine to increase product value.
In the context of Vietnam's agriculture shifting towards deep processing and sustainable development, OCOP products are identified as an important source of supply, contributing to increasing added value, promoting rural economy , and expanding export markets.
Source: https://quangngaitv.vn/ket-noi-phat-trien-thi-truong-cho-san-pham-ocop-6512526.html
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