Vietnamese audiences are divided, disparaging older artists.

Việt Nam•09/07/2024

Erik's apology reflects the situation every Saturday night, when viewers are divided into factions watching the shows "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles." However, the verbal clashes between fans of both sides put pressure on many people, especially the 63 participating artists.

On the morning of July 8th, Erik apologized. The male singer hoped his 62 "brothers" would understand his comment "Thank you" under a post that was considered to praise the show "Brothers Say Hi," and somewhat belittled the show "Brothers Overcoming Thousands." thorns (A tough older brother).

"All artists, regardless of the program they participate in or their age, deserve to be respected and loved equally. More than anyone else, Miranda "I understand the dedication, effort, and affection that the uncles, brothers, friends, and younger colleagues have devoted to each performance and each stage," the male singer shared.

Erik's apology reflects the state of the audience every Saturday night. One side supports the 30 young men (the oldest being Isacc, 36 years old), whose song is completely new. Another group of viewers supports the 33 men (over 30 years old, the oldest being former football star Hong Son, 53 years old) who overcame numerous obstacles to revive a series of hits from the 2000s.

33 "middle-aged talents" compete against 30 "younger men" every Saturday night.

63 brothers divided the audience.

Since the announcement of their broadcast on television, the two games... show The show, titled "Brother," is often compared to other survival music shows, which share the same format: song selection through auctions, elimination after each episode, and the final debut group.

The difference is, my brother drunk Hi performs entirely new songs. The series features modern lyrics, unusual song titles, and melodies strongly influenced by Gen Z music. The program is aimed at young viewers.

With the motto "overcoming obstacles," the show features 33 talented artists who can choose to reinterpret old hits, evoke nostalgia, or choose new songs. Therefore, the show is suitable for an older audience, enjoying the return of their idols from the past.

Join game show Primarily intended to entertain viewers on weekends, the brothers unintentionally became the reason for viewers being divided.

Typically, game show producers announce viewership numbers, engagement rates, and trending rankings after each episode. These figures serve as "reports" for sponsors and a way to attract advertising.

43-year-old Tiến Đạt and 41-year-old Tiến Luật went viral on social media after episode 2 of the show "Chông gai" (Thorns).

However, when two programs with the same format air, the statistics become the primary focus for viewers. temple into the auction.

This happens in "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles."

When the drama "Brotherhood of Thorns" aired, "Brotherhood Says Hi" aired for two episodes. After the show ended, fans immediately compared the viewership numbers of the show while it was still airing on YouTube.

At that time, viewers of "Brother Says Hi" said that the 30 young brothers "temporarily won" because the online viewership for episode 3 was three times higher than that of "Brother's Thorns" episode 1.

Fans of the drama "My Brother, the Thorny One" immediately refuted the claim. Viewers argued that they were "busy" watching the show on VTV3 and didn't watch YouTube because the program airs 30 minutes later than the television broadcast.

"Low premiere viewership is due to viewers preferring to watch it live on VTV3 first," "The audience is different now, and Anh Tai on VTV3 aired earlier, don't compare them like that," fans of Anh Trai Chong Gai argued.

Then, viewers continued to use the data released by the producers of "Brotherhood of Thorns" to argue their point.

According to SocialTrend's hot music topic rankings, "Anh trai chong gai" (Thorny Brother) topped the list with 17,800 discussions. "Anh trai say hi" (Say Hi Brother) came in fourth with 12,300 discussions, even behind the music video. Rockstar and Don't break my heart.

Data from the show "Anh Tai Hoc Ngan Chong Phai" (Brother Overcoming Thousands of Obstacles) ranked second on Google Trends, surpassing discussions about Midu's wedding. Google searches for the show were only behind keywords related to the Germany-Denmark football match.

While fans of the show argue that "discussion data" and "Google data" speak for themselves, the "Brother Say Hi" side relies on YouTube views to claim that the show with 30 hot guys is more popular.

Audiences argue, brother under pressure.

Because viewers preferred this show over others, the 63 brothers were inadvertently drawn into a heated argument.

Fans of the "Brother Say Hi" show cling to the issue of appearance, from disliking "rival shows" which easily leads to body shaming. The moment the U50-U60 talents appeared on VTV3, they were criticized for being "old and boring to watch".

"What kind of show is this, full of old artists?", "This show is probably for washed-up artists", "There's nothing interesting to watch, old artists, old music, what's there to see?"... viewers criticized the show "Brotherly Love".

Conversely, the male contestants in the show "Brother" were criticized by viewers for being "unmanly," "using a white filter that erased their gender," "a bunch of troublemakers," "inexperienced, naive, and not fun"...

Afterward, viewers continued to dig up the past and private lives of the 63 artists participating in the program. In other words, fans of both game shows tried every way to "bring down" the artists from each side. From participating in television programs to help viewers entertain themselves on weekends, the artists suddenly found themselves living under pressure from the very viewers they were supposed to be.

The episode of "Brother Says Hi" that aired on the evening of July 6th went viral with the physique-showing performances of Hieuthuhai, Jsol, Vu Thinh, and Ali Hoang Duong.

For a neutral audience, belittling the brothers is uncivilized.

"As a neutral viewer, I watched both shows. I watched 'Brother Says Hi' because of the young, captivating singers. I also followed 'Brother's Thorns' because it brought back old memories. I don't understand why they have to bring each other down; who knows if they really hate each other?", "In both 'Brother' shows, the artists were close friends before. They probably didn't expect the audience to split into factions and argue like this"... viewers commented.

Last week, with episode 4 of "Brother Says Hi" airing and episode 2 of "Brother's Thorns" showing, the show's statistics once again divided viewers.

The older brother of "Say Hi" proudly showed off the achievement of episode 4 reaching Top 1 on YouTube Trending after 24 hours of release, with a peak of 300,000 live views. The latest episode also has over 3.2 million views, 18,900 comments, and 51,000 likes (as of 1 PM on July 8th).

Meanwhile, the producers of "Brotherhood of Thorns" cited data from YouNetMedia's Social Trend rankings. In the trending topics section, "Brotherhood of Thorns" topped the list with 28,200 discussions, while "Brotherhood Says Hi" came in third with 8,200 discussions. In the comments section, viewers continued to divide into factions and compare the two programs.

Currently, neutral fans are offering a solution: "If you enjoy reminiscing about the 'Thorn Brothers' era, are passionate about new songs, and appreciate the music of young singers, then follow the 'Say Hi' brothers. There's no need to take sides, put pressure on the brothers, or cause discomfort to many people."

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