KIDO 'joins hands' with TikTok to open entertainment channel and livestream sales

KIDO and TikTok set up the first E2E (entertainment and livestream sales) channel in Vietnam for businesses to find outlets for their products amid weak purchasing power. Sharing at the announcement ceremony on the evening of November 18 in Ho Chi Minh City, Mr. Tran Le Nguyen - CEO of KIDO Group - said that after many months of research on e-commerce, the company decided to "join hands" with TikTok to set up an E2E (Entertainment & E-commerce) channel to create a playground for consumers and businesses. The platform will be built on the TikTok platform. In which, KIDO is the project investor, and TikTok is the unit that supports traffic generation, searching for KOLs (experts, influential celebrities), KOCs (influential consumers) to advise businesses on how to livestream sales. Specifically, E2E will post videos reviewing fashion , cuisine, product experiences and regularly hold professional entertainment performances and exclusive entertainment videos through the combination of domestic and foreign media and entertainment corporations. This will be an opportunity for brands, associations, and businesses to promote trade and marketing activities to reach a large number of customers. Businesses can livestream sales on the platform at low cost, taking advantage of the ecosystem on the platform and the existing logistics system to shorten the process and cost of bringing products to consumers. Mr. Nguyen said that in the near future, a channel will be built with traffic of up to millions of viewers. Here, consumers will receive free entertainment products from celebrities, but they can also easily shop for genuine items at good prices at the "shopping mall" on the TikTok platform. In addition to promoting their products, businesses can also livestream sales in their own creative way on traffic that reaches millions of people. When selling directly to consumers through the E2E platform, businesses will reduce many costs from marketing, logistics, premises, management costs, etc. And for state agencies, tax collection will be easier and more effective. According to Mr. Nguyen, the entertainment channel combined with e-commerce is the business trend of the future. Livestream sales on e-commerce platforms are becoming more and more popular, contributing to the revenue of businesses of various sizes and fields around the world. Therefore, KIDO chose to join hands with TikTok to create the E2E platform with the desire to help businesses have good output, at the same time, bring the sales network not only in the domestic market but also to the world. Mr. Nguyen Lam Thanh - Official representative of TikTok in Vietnam, said that this is the first time the company has cooperated with a business to initiate an E2E channel. TikTok will support businesses to create traffic, attracting the right users. Businesses wishing to participate in this channel will have to have full certification and origin. "On TikTok, shops are only selling tens of millions or hundreds of millions of dong per day. But with the E2E channel, we aim for businesses to sell tens of billions or hundreds of billions of dong per day," Mr. Nguyen said, citing that in China, businesses that livestream their sales reach hundreds of billions of dong per day.