Getting rich from agricultural tourism in Khanh Hoa

(Dan Tri) - Ninh Thuan (now part of Khanh Hoa province) has great potential for tourism development. Rural tourism is a type of tourism with room for development.

Great potential

In the context of Vietnam promoting local economic recovery, rural agricultural tourism is considered an important direction to help create livelihoods, reduce poverty and narrow the gap between rural and urban areas.

Agricultural tourism was formed in the 60s in Europe and became popular in Asia since the 1980s. In Vietnam, this model appeared in the Mekong Delta or Hoi An (Da Nang), Hanoi, Ho Chi Minh City...

Ba Moi grape farm is a typical model for developing agricultural tourism in the old Ninh Thuan , now in Khanh Hoa province (Photo: NP).

Ninh Thuan (now part of Khanh Hoa province) is a locality with a harsh climate but rich in agricultural specialties. Agricultural tourism only really started nearly 20 years ago with the Ba Moi grape farm model.

Starting from linking grape and apple growers to sell fresh products, the model quickly expanded to the production of wine, grape syrup, dried grapes, dried apples, etc., creating a closed value chain.

After that, the Ba Moi brand quickly became widely known, attracting tourists to learn about grape growing techniques, cultivation, harvesting, and taking photos under the grape trellis laden with fruit.

Travel agencies bring tourists to visit, many universities organize research experience programs, helping the model become a bright spot for agricultural tourism in the province.

From this boost, a series of other grape and apple brands in Khanh Hoa developed such as Viet Nghi, Tri Hiep, Thien Thao, Lan Anh, My Hong, contributing to the formation of a chain of local OCOP products including: grapes, apples, goats, sheep, shrimp, Phan Rang garlic, My Nghiep brocade and Bau Truc pottery.

Vineyards in Ninh Thuan attract visitors to experience (Photo: HT).

In addition to traditional specialties, the locality also strongly develops high-tech agriculture such as asparagus, aloe vera, sheep and goat breeding. Thereby helping to create a foundation for modern and sustainable agricultural tourism.

Increasing the appeal of local experiences

Many attractive destinations such as Thai An and Ba Moi vineyards, asparagus farms, Xuan Hai aloe vera...

Tourists love to enjoy countryside specialties such as black pork, hill chicken, Bac Ai dried bamboo shoots; Ninh Son fruit; Phan Rang garlic specialties; Cham - Raglai cultural exchange, campfire, and taking photos of agricultural landscapes.

Tourists experience a farm model in Khanh Hoa (Photo: HT).

According to a preliminary survey, the demand for farm experiences in Khanh Hoa increases from 20% to 30% each year. This is reflected in specific figures such as the total number of visitors served by tourist accommodation establishments in the first 10 months of the year is estimated at more than 14.8 million, reaching 94.3% of the 2024 plan.

Of which, international visitors are estimated to reach over 4.6 million, reaching 86.8% of the yearly plan. Total revenue from tourists is estimated to reach 60,318 billion VND, reaching 90.8% of the plan set at the beginning of the year.

In order to promote rural tourism in Khanh Hoa to develop in a sustainable direction, experts also proposed 6 specific groups of solutions.

This includes linking tourism with rural development programs and projects; perfecting rural agricultural mechanisms and policies; combining agriculture with experiential eco-tourism; attracting investment in high-tech agriculture; training human resources for agriculture - tourism and developing agriculture associated with environmental protection.

To do this, agricultural tourism businesses should apply the VietGAP clean production model, use new varieties, greenhouses, automatic irrigation; raise livestock associated with waste treatment using biogas and biotechnology; ensure ecological balance for long-term sustainable tourism development.

It can be seen that Khanh Hoa has all the conditions for agricultural tourism to become a new driving force for development, but it needs to be methodical, sustainable and have the participation of the community, businesses and government.

When properly planned, agricultural tourism not only creates a different experience for tourists but also opens up a way to increase income and develop the rural economy in the long term.

Source: https://dantri.com.vn/du-lich/lam-giau-tu-du-lich-nong-nghiep-tai-khanh-hoa-20251114132314055.htm