Spreading the value of Khanh Hoa Salanganes Nest to the community

Madam, currently in the beverage and nutritional food market, there is fierce competition, many foreign enterprises have also brought a series of rich products to Vietnam. So in recent years, what has Sanvinest done to conquer domestic customers, and at the same time gradually expand to international markets?

Our company was established on November 1, 2003, and in 2023 will officially turn 20, a beautiful age with a lot of vitality and strong aspirations. With the strength of owning the technology to produce Khanh Hoa bird's nest water using processing methods based on traditional folk cuisine combined with technology and modern equipment lines from Europe, over the years, the Company has gradually entered stable production, continuously researching and improving product quality, providing the market with a variety of product lines that are loved by consumers.

Since converting into a joint stock company, the Board of Directors has built a project to develop the Sanvinest Khanh Hoa brand and put Sanvinest product lines into the sales system, distributors, agents, and affiliated stores. In just a short time, the Sanvinest brand has been associated with Sanvinest bird's nest water products in jars, Sanvinest bird's nest water in cans, refined Sanvinest Khanh Hoa bird's nest, original Sanvinest Khanh Hoa bird's nest...

With over 1,000 distributors and agents, the company's products are now available in 63 provinces and cities in the country, reaching 545 districts and 50 towns nationwide. The company always strives to promote its brand and bring its products to the world market, and has achieved certain results so far. Its products are exported to many countries, and currently have more than 20 distributors, agents, and representative offices abroad such as the United States, Australia, Canada, Russia, Taiwan (China), Hong Kong, China...

Since the early days of establishment, we have always clearly defined the important goal of aiming to satisfy customer requirements at the best level. The highest goal of customers today is health, paying attention to high quality products, originating from nature. Therefore, Sanvinest products are always the first choice of customers whenever they need to use products originating from nature, nutritious and good for health.

During the past 3 years, a series of difficulties have appeared. What specific solutions have you and the Sanvinest Board of Directors come up with to help the business overcome challenges and achieve remarkable production and business results?

It is true that the company has faced many difficulties in the past 3 years. However, with the orientation of producing nutritious and healthy products, Sanvinest still has many opportunities, especially when the recent market consumption trend is very interested in high-quality products of natural origin.

Last year, the Board of Directors and the Board of Management of the company determined to continue expanding the customer system in the market areas assigned by Khanh Hoa Salanganes Nest Company Limited. Proposed implementing programs to stimulate sales of Sanvinest bird's nest products according to specific promotional mechanisms; implemented promotional programs, enhanced reputation, and spread the Sanvinest brand nationwide. In 2022, the Company actively researched new products under the Sanvinest brand and prepared machinery and packaging designs so that when the research was completed, the products would be produced and brought to market.

In addition, Sanvinest Khanh Hoa continues to apply increasingly effective sales management software and build a more and more sustainable distribution system; upgrade the website, pay attention to online sales department personnel to exploit this sales channel most effectively; apply 4.0 technology to the company's management, production and business activities. Along with that, the Company accelerates the process of building a Sanvinest bird's nest house chain that meets high standards and quality; implements a product linkage chain, builds a process of tracing the origin of bird's nest products towards serving export.

On the other hand, in 2022, the Company has built an additional bird's nest processing factory in Song Cau Industrial Park (Khanh Vinh District) with a total investment of 220 billion VND. It is expected that by the end of the fourth quarter of 2023, the projects will be put into operation. We have been promoting the communication and promotion of the Sanvinest brand, with the motto that every officer and employee is a Sanvinest brand ambassador; contributing to spreading the value of the products we make to consumers.

Another good news is that recently, the Ministry of Agriculture and Rural Development of Vietnam and the General Administration of Customs of China signed a Protocol on the import of agricultural products from Vietnam to China, specifically bird's nest. This is a great advantage in accessing and exporting products to this extremely potential market to increase revenue in the coming time.

It is known that, besides bird nest products, Sanvinest has expanded its business activities to other fields. Could you share some details about the company's goals and orientations in the next 5 years?

In the medium and long-term production and business strategy, the Company always adheres to the development orientation of Khanh Hoa Salanganes Nest Company. Sanvinest emphasizes factors such as technological innovation, superior quality, ensuring food hygiene and safety, aiming for values ​​for the benefit of the community, protecting the ecological environment and sustainable development. Along with that, we also focus on promoting the tradition of the salanganes nest industry; honoring the beauty of corporate culture and considering it the foundation for sustainable business development.

Currently, Sanvinest is focusing on exploiting and promoting export activities in many countries and markets with many Asians, especially the Chinese market. In addition to focusing on production and research of new product lines, the Company has also expanded its food service business and has initially received a large reception from diners. The two business locations of Sanvinest Khanh Hoa Bird's Nest Restaurant * Vanz Dimsum, Samba Coffee and Sanvinest Nha Trang Palace Restaurant are located in the center of Nha Trang city, convenient for customers to travel.

With a team of professional chefs, professional service staff and a diverse menu, the company's Sanvinest coffee restaurant chain is gradually becoming a familiar destination for both tourists and locals.

Vneconomy.vn