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Lazada promotes new low-cost shopping channel

Báo Thanh niênBáo Thanh niên24/06/2023


These two shopping channels bring consumers thousands of products at low prices and are constantly updated every day, from which consumers will have more diverse and economical shopping options.

Lazada đẩy mạnh kênh mua sắm giá rẻ mới - Ảnh 1.

Lazada is pushing new low-cost shopping campaigns

In just the first two weeks of June, these two special shopping channels have been strongly supported by consumers with a surge in purchases compared to the previous month. Specifically, products in the "Sale every day under 49k" were ordered 5 times more than the same period last month with popular products in the fashion , household and lifestyle categories. Meanwhile, high-value "branded" products in the beauty and electronics categories were prioritized by consumers to shop at LazFlash Max to receive a series of deep discounts and subsidies from Lazada, accordingly the number of orders placed on this channel increased more than 2.5 times compared to the same period in May.

LazFlash Max is a destination not to be missed if consumers are looking for quality products from reputable brands and sellers. Unlike conventional display methods, when accessing LazFlash Max, consumers will immediately see the final price to be paid after applying many types of vouchers (free shipping, brand vouchers, cashback vouchers, subsidies from Lazada...) right on the product image. Thanks to that, consumers can easily decide to buy as soon as they see the product that meets their needs at the most economical price.

Mr. Dang Anh Dung - Deputy General Director of Lazada Vietnam, said: "Promoting "LazFlash Max" and "Sale All Under 49k" is part of the strategy to bring consumers interesting and valuable shopping experiences on Lazada this year. We believe that the super preferential prices from thousands of products in different categories on these two channels will meet the diverse and economical shopping needs of consumers, especially in the context of the current volatile economy ."



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