On July 31, TikTok Shop and HZ Academy organized the program "Live-commerce trends and the journey to conquer 1,000 orders".
Mr. Tran Hoang Long (TikToker Long Chun, currently has 6.9 million followers) said that to get many orders during livestream sessions, first, sellers and KOL/KOC (influencers) need to comply with and memorize the policies of platforms such as TikTok Shop.
Next, determine whether the target customer is male or female, and their age, and then choose the appropriate product to sell. At the same time, long-term persistence and specific goals are important factors that help sellers close many orders on livestream.
"My recent livestream sessions selling tens of thousands of orders and billions of dollars were a long learning process. For example, in the past, I spent nearly 3 hours watching big livestream sessions of Pham Thoai, Kim Xuyen... to see how to interact with buyers, which keywords were repeated, what their attitudes were when closing orders, how the system operated...
If the seller and KOL/KOC focus and work hard, take the time to ask why the livestream session did not meet expectations and find a way to fix it immediately, that person will definitely close many orders soon" - Long Chun shared his experience.
Chanh Beauty shares experience in closing deals on livestream
Ms. Nguyen Thi Kim Xuyen (Chanh Beauty, has more than 3 million followers on social networks) said that before starting a livestream session, sellers or KOLs/KOCs must carefully prepare their images, understand the platform's policies, carefully check promotions, discount codes and compare product prices between e-commerce platforms.
"If you do not take the above steps, it will be very difficult to achieve your revenue target and you will not be able to retain customers in the next livestream session," said Ms. Xuyen.
According to Ms. Thoa Vu, Founder and CEO of Hz Media, learning from unsuccessful livestream sessions, focusing on customer research,... are also keys to helping sellers succeed.
"Sellers need to determine which segment their platform's audience is in and what items they need to sell the right products instead of focusing on selling at low prices. 85% of users when buying products on livestream often have a real need and they feel that the price is appropriate for the quality of the product, not just lowering the price to sell the product" - Ms. Thoa Vu suggested.
Source: https://nld.com.vn/long-chun-chanh-beauty-tiet-lo-cach-chot-don-am-am-tren-livestream-196240731202116985.htm
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