The voting program was evaluated by many prestigious organizations such as HSBC Vietnam, PwC Vietnam, Schneider Electric, Circular Economy Research and Development Institute, Talentnet, VinaCapital... with evaluation criteria based on sustainable development strategy, governance efficiency, social and environmental impact and the ability to create long-term value for stakeholders.
Excellent Corporate Governance: The Foundation for Sustainable Growth
With the philosophy of “doing well by doing good”, Masan - one of the leading enterprises in Vietnam in the field of consumer and retail, aims to provide essential quality products and services, serving the increasingly diverse needs of more than 100 million consumers in Vietnam and internationally.
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WinCommerce boosts point-of-sale communications to raise awareness of sustainable consumption
Masan's ecosystem includes member companies and brands operating in many areas with growth potential such as: Masan Consumer Fast Moving Consumer Goods (Chin-Su, Nam Ngu, Omachi, Wake-Up 247); Branded Meat - Masan MEATLife (MEATDeli, Ponnie, Heo Cao Boi); Retail Chain - WinCommerce (WinMart, WinMart+); Phuc Long Heritage Tea and Coffee Chain (Phuc Long); Masan High-Tech Materials (high-tech materials).
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On its development journey, Masan has gradually integrated sustainability into its business strategy, aiming to balance financial growth and environmental, social and governance (ESG) responsibility. This orientation is materialized through activities such as product innovation, supply chain management, compliance with safety standards and implementation of long-term community initiatives.
To increase consistency, Masan has established a Group ESG Committee from 2023 to coordinate and monitor implementation across the ecosystem. Masan’s sustainability framework is based on three pillars: Driving innovation and sustainable growth; Caring for the environment and community; Trusting employees and customers. This framework is built in accordance with international standards such as the United Nations Sustainable Development Goals (SDGs) and IFC Performance Standards, aiming at effective operations with long-term environmental and social responsibility.
In 2024, some typical results reflecting Masan's efforts in implementing its sustainable development strategy include:
- 100% of factories have international food safety certification (FSSC 22000, ISO 22000, HACCP)
- 25.26% of energy used at the plant comes from renewable sources
- The proportion of female managers at middle level and above reached 43%; women accounted for 62% of total staff.
- 2,555 internal training courses were deployed, with more than 58,000 participants
The ability to operate according to international standards, combined with a flexible governance model and a commitment to transparency, helps Masan maintain its competitive position and build trust with domestic and foreign investors.
Connect with the community, protect the environment with practical actions
Sustainable development at Masan does not stop at product innovation or environmental cost reduction, but is also clearly demonstrated in community programs. In 2024, Masan allocated more than 144 billion VND for social activities, focusing oneducation , health, and nutrition.
Masan Consumer, a member company, has implemented 9 community programs with a total budget of more than VND 25 billion, contributing to improving living conditions in many localities. In addition, other member companies in the ecosystem such as Masan MEATLife and WinCommerce, Masan High-Tech Materials have also implemented practical ESG initiatives.
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MEATDeli cold-cured meat with European standards, clear origin
In the branded meat segment, Masan MEATLife promotes the development of high-tech farms towards ecological operation and energy saving. Specifically, the pig farm system in Nghe An (Farm S1 and S2) applies biogas treatment technology from livestock waste. In 2024, an estimated 3.67 million m³ of biogas (methane) will be generated through anaerobic digestion, serving on-site electricity production. This initiative not only minimizes environmental impact but also contributes to creating a renewable energy source to help reduce operating costs.
In the retail industry, WinCommerce promotes point-of-sale communications to raise awareness of sustainable consumption. The company encourages customers to use biodegradable and reusable bags, contributing to reducing plastic waste and forming environmentally friendly consumption habits.
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Students visit WinEco farm
On the side of Masan High-Tech Materials, the unit continues to combine mineral exploitation operations with ecological restoration programs. A typical initiative is the cooperation project with the UFU Institute (Germany) in the experimental planting of energy crops in the post-exploitation area. Research shows that Acacia Hybrid can absorb about 172 tons of CO₂ per hectare after 6 years, which is the premise for a sustainable greening model.
Sustainable development at Masan is not a short-term campaign but part of the company’s operational orientation and culture. From governance to community, ESG activities are designed to enhance long-term competitiveness and meet the increasing expectations of consumers, shareholders and investors. With a clear foundation and strategy, Masan is positioning itself as a business that combines growth with social responsibility, a criterion that is increasingly considered a decisive factor in sustainable investment flows today.
Source: https://daibieunhandan.vn/masan-4-years-continued-into-top-50-typical-enterprises-in-the-region-of-vietnam-10379963.html
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