As a leading bank in digital transformation and innovation, MB always surprises by continuously launching card products to the market that are closely linked to the needs and lifestyles of young people.
Recently, MB also officially launched the unique product Be The Sky - the result of cooperation between the bank, artist Son Tung M-TP and international card organization JCB.
Designed exclusively for the SKY fandom community, Be The Sky is not simply a financial product but also a combination of music , art and technology, connecting fans with their idols.
Mr. Vu Thanh Trung and artist Son Tung M-TP.
Be The Sky is part of the MB Hi Collection - a card line that has been creating a fever in the market with a variety of designs. MB Hi Collection card secures customer information to the maximum level, avoiding the disclosure of personal information, in line with the criteria of "security" and "safety" that are highly valued in the Gen Z generation.
In particular, the MB Hi Collection card also integrates the dual features of ATM and credit card in one chip - a breakthrough technological step that brings maximum convenience to users.
Owning the "powerful" Be The Sky card - the first bank card in Vietnam to integrate a fandom membership card, customers will have the opportunity to receive gifts as well as many exclusive offers at events related to Son Tung M-TP.
The product includes both the non-physical Skycloud card and three physical card versions: Daybreak, Starlight and Apeiron, each with its own design style and meaning.
Artist Son Tung M-TP at the press conference.
Sharing at the press conference, artist Son Tung M-TP said: “ I always want to give the best things to the best people. And thank you very much to MB and JCB for being the bridge that helps me make my wishes come true with the BE THE SKY project. A project named after my fandom, which is Sky! ”
On the side of MB representative, it was affirmed that Be The Sky is the key product in the bank's development plan in 2024: " This is not only a step forward in MB's expansion strategy but also contributes an important part in achieving the goal of serving 30 million customers before the 30th anniversary of its establishment in 2024 ".
In 2024, MB marks an important milestone when celebrating 30 years of establishment and development. Not only is it an event marking its maturity and shaping its position in the industry, MB also starts this special year with a strategic decision to cooperate with artist Son Tung M-TP to launch a special product line, opening a new chapter full of promise and creativity for MB in the journey ahead.
Mr. Vu Thanh Trung - Member of Executive Board - Director of Digital Banking.
As one of the leading financial groups, MB has built a reputation for quality and service with Vietnamese consumers. Using technology such as Big Data, AI and Deep Learning, MB Bank has achieved success in digital banking transformation. Product innovation and personalization help MB increase revenue and profit, attracting customers, especially Gen Z.
Accompanying MB in this important project is the international card organization JCB, a prestigious international payment brand from Japan.
JCB, founded in 1961, currently partners with 400 financial institutions worldwide, serving more than 154 million customers and has over 43 million card acceptance points in 190 countries. In Vietnam, JCB partners with 19 banks and credit institutions, issuing more than 4.4 million cards. JCB is committed to continuous innovation and development, improving customer experience and promoting cashless payments in Vietnam.
Mr. Yoshiki Kaneko - President and CEO of JCB Global.
On the side of JCB representative said: “ Collaborating with MB and artist Son Tung M-TP in the Be The Sky project is an opportunity to expand JCB's influence in Vietnam. With the orientation of focusing on partners and customers, JCB will bring innovative and attractive financial products to the young generation of customers ”.
JCB is a card organization that is favored by many customers with many incentives: 20% discount at more than 100 restaurants, shopping incentives at Aeon, Uniqlo, Shopee, Zalo, and travel incentives via Traveloka, Agoda, Booking.com.
JCB Platinum card offers premium experiences such as free airport lounge access, dining at 21 Japanese restaurants, stays at 15 5-star resorts in Vietnam, and discounts at golf courses in Vietnam and Japan.
MB believes that, together with artist Son Tung M-TP and JCB, Be The Sky will bring quality service experiences and attractive incentives to customers. Not only stopping at creating products connecting music and finance, MBBank will continue to develop, innovate, and bring to the market many diverse card products, reflecting the multi-dimensional needs and desires of customers.
Bao Anh
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