Expanding distribution and consumption network of agricultural products

Promote agricultural products at the fair

Gia Lai has the potential to develop concentrated raw material areas with about 106,400 hectares of coffee, 33,250 hectares of fruit trees, 83,750 hectares of rubber, 7,800 hectares of pepper, 78,000 hectares of cassava... Besides, the province also has 454 OCOP products (including 1 5-star product, 67 4-star products, 386 3-star products) mainly in the groups of food, beverages, medicinal herbs and products from medicinal herbs...

In order to create an agricultural production value chain, the Department of Industry and Trade has recently actively implemented a series of solutions to support the expansion of the distribution and consumption network, creating momentum for local products to reach further. In particular, supporting participation in trade promotion programs (XTTM) has brought opportunities to connect and expand the market for many enterprises and cooperatives (HTX).

Ms. Dao Thi Thuy Uyen - Director of Gia Lai Ginseng Science One Member Co., Ltd. (860 Le Duan, Pleiku City) said: "When researching healthy ginseng in the Kbang forest area, we realized that the natural characteristics of this area have created superior quality ginseng with high medicinal properties. From that basis, the Company has produced K10 ginseng water products. K10 ginseng bird's nest product is a combination of ginseng and bird's nest.

These products are fully documented by the Company according to international standards. Recently, the Company has been supported to participate in trade promotion programs. This is an opportunity for the unit to gradually perfect the products to increase competitiveness in the market.

Gia Lai Ginseng Science One Member Co., Ltd. is supported to participate in many trade promotion events. Photo: TN

Truong Phu herbal tea production facility (An Phu commune, Pleiku city) also regularly participates in trade promotion programs in and outside the province. Mr. Nguyen Vu Phu Truong - Owner of the facility - shared: "At trade promotion programs, I have the opportunity to meet with manufacturers with similar products to identify my strengths and weaknesses, and what needs to be improved to increase the competitiveness of the product. Currently, for a small facility, accessing market information and bringing goods into the distribution system is an issue that needs to be connected and supported."

This year, trade promotion programs focus on organizing and participating in exhibitions, fairs, programs to bring Vietnamese goods to rural and mountainous areas; conferences to connect supply and demand; trade connections; product consumption connections inside and outside the province; developing points to introduce and sell Vietnamese products, typical specialties, agricultural products, OCOP products, typical rural industrial products, agricultural products of the province, etc.

Ms. Nguyen Thi Bich Thu - Director of the Center for Industrial Promotion and Trade Promotion (Department of Industry and Trade) said: "The Trade Promotion Program is increasingly focusing on supporting and optimizing trade opportunities, suitable for the production scale of each enterprise, cooperative aiming at such as agent channel, distributor or exporter.

Currently, the Trade Promotion Program focuses on organizing sessions connecting businesses with consumers, businesses with businesses to help businesses identify and accurately evaluate market trends, build appropriate production and business development strategies, especially grasping standards and regulations on procedures for exporting products to markets in some countries.

Solution to expand the consumption network

To ensure that producers do not lack market information, sales skills and effective distribution channels, the Department of Industry and Trade regularly acts as a bridge between producers and the market by providing customer and product information to large buyers, organizing training on multi-channel sales skills. Along with that, establishing a model of buying, selling and distributing goods through opening Vietnamese points of sale to connect supply and demand, linking production and consumption of products in rural areas in the province.

Some Gia Lai coffee brands are displayed and introduced at OCOP points of sale. Photo: TN

Ms. Dinh Thi Ngoc Lan - Owner of KL Organic business establishment (Group 3, Kon Dong town, Mang Yang district) said: “At the end of 2024, the establishment opened a point of sale for OCOP products and typical products. Since its inception, the establishment has cooperated with OCOP entities in the area to display and sell nearly 100 products, including many OCOP products of the province, typical rural industrial products, local specialties such as coffee, honey, beef jerky, passion fruit, cashew nuts, macadamia nuts, cereals, medicinal products, herbs... The point of sale initially opened up opportunities for local people and tourists to access quality products.

In the agricultural production value chain, the distribution and consumption network is not only the final stage but also the key factor determining the value, consumption capacity and sustainable development of the product. In fact, even though the product is of high quality, if there is no effective distribution system, it is difficult to reach the consumers, and the product value is not evaluated accordingly.

Mr. Pham Van Binh - Director of the Department of Industry and Trade - assessed: Gia Lai has formed and developed many large-scale specialized areas, applying high technology to produce key agricultural products with high economic value, bearing the typical imprint of the locality, meeting international trade standards and having great export potential. Many products such as L'amant Café have achieved national brands, Phuong Di Honey has achieved 5-star OCOP products and many OCOP products have achieved 3-4 star standards, typical rural industrial products have gained a position in the market.

Choosing the right distribution channel is very important for promoting and introducing products. Photo: PV

Nowadays, the value of an agricultural product depends not only on its quality but also on the distribution channel. The same product, if sold at the farm, will cost only half as much as when sold at a dealer, supermarket or officially exported. This shows that the distribution network plays a role in creating added value, regulating supply and demand and ensuring stable output for agricultural products. In particular, the distribution system is also an important bridge to help agricultural products access international markets.

In order to innovate the method of consuming agricultural products, the Department of Industry and Trade has implemented many solutions such as: strengthening the connection between supply and demand, expanding the market for agricultural products, focusing on exploiting the domestic market. Implementing a variety of effective forms of trade promotion, suitable for each industry, market, and supported target. Guiding and supporting enterprises, cooperatives, and business households to proactively participate in the deep processing value chain with certified, branded, and high value-added goods.

In addition, promote propaganda and guide enterprises, cooperatives, and business households to take advantage of free trade agreements to expand export markets, diversify partners and goods sources; prioritize export promotion activities in industries with strengths, high added value, and new export items.

At the same time, promote the implementation of e-commerce connection activities, support businesses in applying commerce in product distribution and consumption activities. Support the provision of market information, develop product design, focus on trade promotion activities, exploit markets that have FTAs ​​with Vietnam.

Source: https://baogialai.com.vn/mo-rong-mang-luoi-phan-phoi-tieu-thu-nong-san-post320946.html