An ice cream bar increased in price by 2,000 VND after 25 years, the ice cream company bowed to apologize to customers.

(Dan Tri) - A video recording the entire leadership of an ice cream company in Japan bowing to apologize to customers for increasing the price of an ice cream bar by 10 yen (nearly 2,000 VND) has suddenly become popular again.

In recent days, on many social media platforms in Japan as well as abroad, a video recording the entire leadership of a Japanese ice cream company bowing to apologize to customers for the decision to increase the price of an ice cream bar by 10 yen (nearly 2,000 VND) has suddenly become popular again.

An ice cream bar increased in price by 2,000 VND after 25 years, the ice cream company bowed to apologize to customers (Video source: Reddit).

It is known that it is a public apology video that was broadcast on television in 2016, showing the CEO and the entire board of directors of the ice cream company, bowing to the camera and sincerely apologizing for being forced to increase the price of each ice cream bar after 25 years of maintaining price stability.

Accordingly, each ice cream bar, which was originally priced at 60 yen (10,000 VND), has been increased to 70 yen (12,000 VND). This is also the first price increase of the brand after 25 years of business.

Company leaders apologized after increasing the price of each product by 2,000 VND (Photo cut from clip).

In the video, viewers can see the entire ice cream company’s leadership and staff dressed in neat suits, standing in line and bowing their heads in silent apology. They sent a message to thank customers for their understanding over the past time.

Regarding the reason for the price increase, the ice cream company representative said that due to the significant increase in raw material and operating costs in the context of economic difficulties, they were forced to consider increasing the price of each ice cream bar.

The viral video has been met with mixed reviews. While some see it as a masterful marketing stunt, others praise the honesty and humility that is a common culture among many Japanese companies, who see even small changes as a sign of respect for consumers.

This is one of the popular ice creams in Japan that is loved by consumers (Illustration: News).

It is known that Akagi Nyugyo ice cream brand is famous for Garigari-kun ice cream. This brand has many best-selling ice cream lines in the Japanese market such as soda ice cream with crispy shaved ice layer, tangerine ice cream with tangerine segments, smooth milk ice cream, shaved ice cream served in a cup that appeared on the market since 1964...

Source: https://dantri.com.vn/du-lich/mot-que-kem-tang-gia-2000-dong-sau-25-nam-hang-kem-cui-dau-xin-loi-khach-20251012112140734.htm