“How Consumers Shop and Pay Study”, commissioned by Arlington Research for Kaspersky, explores consumer perceptions and shopping behavior when it comes to major sales events such as Black Friday or Cyber Monday.
According to Kaspersky’s survey, 93% of impulse purchases are made during Black Friday and Cyber Monday in the Asia- Pacific (APAC) region. Surprisingly, social media also plays a big role in sales results, with 77% of APAC consumers looking to get special deals from online influencers and bloggers they follow.
The survey also found that female consumers (22%) invest more time and budget in mega shopping days than men (17%) and most survey respondents (69%) are waiting for big events to get the best deals.
Survey results show that most consumers can’t resist the rush of Black Friday or Cyber Monday deals. 93% of survey respondents said they would buy anything on sale even if it wasn’t part of their holiday shopping plans, and 66% revealed they would shop on impulse even when there was no sale. Additionally, bloggers, friends, and family members are also a big influence on impulse purchases.
Women are the biggest spenders on the mega-shopping days, with 22% of women surveyed saying they make impulse purchases on Black Friday and Cyber Monday, compared to 17% of men. A whopping 23% of 25- to 34-year-olds say they always make impulse purchases during these events, significantly more than any other age group.
“The festive season is a busy time for retailers in APAC . Fraudsters are also more active during this time, as they can easily take advantage of increased online traffic and shoppers’ desire for bargains. It is important for shoppers to be vigilant and use safe online practices to protect themselves from potential threats that are taking advantage of the growing digital marketplace,” said Adrian Hia, Managing Director for Asia Pacific at Kaspersky.
BINH LAM
Source
Comment (0)