Improve quality to attract customers

In the first months of 2023, in addition to always being ready to coordinate with the province to respond to the National Tourism Year 2023 "Binh Thuan - Green Convergence" to attract tourists, Binh Thuan Tourism Association (BTA) also mobilizes businesses to renovate and upgrade technical facilities, equipment, environmental sanitation, ensuring standards to welcome tourists during holidays and peak summer tourist season.

In the context of tourism recovery, the issue of tourism human resources is always developed by BTA to ensure sufficient quality labor force with 4 training courses and seminars related to expertise, service and tourism. Along with that, business members also proactively implement self-training, link with tourism vocational training facilities or invite experts to participate in on-site teaching for the workforce to meet the demand for skilled labor.

On the other hand, BTA, together with the Department of Culture, Sports and Tourism, proposed to participate in and organize promotional events and activities within the framework of the National Tourism Year 2023 such as: Ho Chi Minh City Tourism Festival, Vietnam - France Local Cooperation Conference in Hanoi (from April 13 to 15), Southern Folk Cake Festival in Can Tho, Green Journey Tourism Program connecting Lam Dong - Binh Thuan , organizing Street Food Culture Week - Binh Thuan Delicacies 2023... Together with Phan Thiet city, carry out community development work, simultaneously deploy waste treatment activities, ensure environmental sanitation along the coastal tourist route from Mui Ne to Tien Thanh. In particular, coastal accommodation establishments actively clean up the environment every month, collect and treat waste in coastal areas, tourist attractions, and community tourism areas near the business premises. In addition, in response to National Tourism Year 2023, BTA mobilized member businesses to contribute about 8 billion VND, nearly 1,000 hotel rooms and other artifacts to the opening ceremony and activities of National Tourism Year 2023.

With the goal of welcoming 6.5 million domestic visitors and 220,000 international visitors in 2023, in the coming time, BTA and businesses will focus on short-term training forms and closely coordinate with domestic and foreign organizations to open training courses with practical and highly specialized content. At the same time, increase the recruitment of new members, focusing on large enterprises and tourism corporations, striving to reach 100 members. In addition, we will join hands with localities to act for the environment, develop community tourism products, and create conditions for businesses to implement social security programs.

Continue to effectively implement tourism development linkages between localities such as the tourism development triangle linkage of Ho Chi Minh City - Lam Dong - Binh Thuan, the tourism stimulus alliance of 7 provinces and cities in the Southeast region (Ho Chi Minh City, Ba Ria - Vung Tau , Binh Duong, Binh Phuoc, Binh Thuan, Dong Nai and Tay Ninh)... Coordinate to organize Cultural - Culinary activities, participate in the Binh Thuan Golden Tourism Week 2023 and the remaining activities of the National Tourism Year 2023 "Binh Thuan - Green Convergence"...

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