NewJeans about to have a new ambassador contract with Calvin Klein?

Calvin Klein sponsors NewJeans. Photo: Instagram

Recently, Kpop girl group NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) successfully held 2 fan meetings for 91,200 fans at Tokyo Dome Stadium, Japan.

According to Billboard, NewJeans had a different fan meeting when the group mainly focused on music with performances throughout, instead of playing games and interacting like other Kpop fan meetings.

Min Hee Jin's girl group pays a lot of attention to stage design and performance costumes. And one of the most notable details is when all 5 members appeared in matching Calvin Klein denim outfits.

Immediately after the show, Calvin Klein's social media accounts posted photos and videos of NewJeans and featured the group wearing custom-tailored designs made just for them.

NewJeans all wear custom-tailored Calvin Klein outfits. Photo: Instagram

Calvin Klein's move has made the public speculate that NewJeans may soon become the next brand ambassador, after Jennie (Blackpink) and Jungkook (BTS).

Earlier this year, NewJeans signed a modeling contract with Calvin Klein, targeting teens and 20-somethings globally.

At this “Bunnies Camp” fan meeting event, Calvin Klein is one of the official sponsors of NewJeans, demonstrating the connection between the 5-member girl group and the American fashion brand.

NewJeans is the most famous 4th generation Kpop group today. The group is actively working as high-end fashion ambassadors, with each member becoming an ambassador for a luxury brand (Hanni - Gucci, Minji - Chanel, Danielle - Celine, Haerin - Dior, Hyein - Louis Vuitton).

NewJeans also has ambassador and group model contracts with many brands and labels in many fields, such as Levi's, Nike, Coca-Cola, Apple, LG, McDonald's, Musisa, Hyundai Department Store Duty Free Shopping Center, Stonehenge, OiOi, Pepero Lotte...

Source: https://laodong.vn/giai-tri/newjeans-sap-co-hop-dong-dai-su-moi-voi-calvin-klein-1359879.ldo