During the National Day holiday, the weather was basically favorable in all three regions, so most tourist destinations across the country attracted visitors. In particular, many new products were promoted on this occasion, contributing to diversifying the tourist experience.
According to travel agencies and tourist destinations, during this year's National Day holiday, tourists tend to proactively book services early; the target group of customers is family and friends; the need for day trips and individual services is dominant; many customers choose to travel by personal vehicle instead of buying package tours.
According to statistics of Vietnam National Administration of Tourism, during the 4-day holiday (from From August 31 to September 3, 2024, the national tourism industry is estimated to serve about 3 million visitors, an increase of 20% over the same period in 2023.
The average room occupancy rate at tourist accommodation establishments reached 56%, an increase of 1.85% compared to the 2023 holiday season, with the occupancy rate reaching over 60% on September 1 and 2, 2024.
Many destinations that attract many tourists this time are: Da Lat, Mang Den, Nha Trang, Sa Pa, Ha Long, Thanh Hoa , Hue, Phan Thiet, Vung Tau...
Localities that welcomed a large number of visitors were: Ho Chi Minh City (received and served 980,000 visitors, total tourism revenue estimated at VND 2,940 billion, average room occupancy estimated at 85%); Hanoi (received and served 672,900 visitors, total tourism revenue estimated at more than VND 2,180 billion, average room occupancy estimated at 61.2%); Hai Phong (received and served 580,000 visitors, average room occupancy estimated at 75-80%);
Khanh Hoa (received and served 578,219 visitors, total tourism revenue estimated at 756.3 billion VND); Ba Ria-Vung Tau (received and served 555,984 visitors, total tourism revenue reached about 333.615 billion VND, average room occupancy rate reached 80-85%); Quang Ninh (received and served 455,000 visitors, total tourism revenue estimated at 1,033 billion VND);
Thanh Hoa (received and served 395,700 visitors, total tourism revenue reached 870.5 billion VND, average room occupancy rate reached about 35%-37%); Binh Thuan (received and served 385,000 visitors, total tourism revenue estimated at about 510 billion VND, average room occupancy rate estimated at 80-95%);
Da Nang (welcomed and served 308,000 visitors, total tourism revenue reached more than 1,200 billion VND, average room occupancy rate reached 50-55%, 4-5 star hotels reached 55%-65%)...
In general, the indicators of customer service and total revenue from tourists in provinces and cities all increased significantly compared to the same period last year.
During this time, international tourists to key tourist destinations have also increased, which is a positive sign for the inbound tourism season starting from next October. International visitors mainly come from the following markets: Korea, China, Taiwan (China), India, Europe, America, with a stay of about 4-5 nights.
To best meet the needs of tourists for sightseeing, entertainment and relaxation during the holidays, localities have coordinated with local tourism businesses to proactively innovate and build more diverse and attractive tourism products, typically: Han River cruise experience service, paragliding experience to see Da Nang from above, cyclo tour to explore the beauty of Da Nang at night;
Ho Chi Minh City opened a new double-decker bus tour route and inaugurated the Sky Garden commercial-food street; the Golden Scorpion tourist area (Dong Nai) launched the Bliss artificial waterfall; Da Lat launched the Dalat Art Map...
Besides, many cultural, festival and art events are also organized by localities during the holiday to attract tourists and enhance the competitiveness of destinations.
Along with domestic tourism, the overseas tourism market during the holiday season is also quite vibrant, with a large number of departure tours and diverse destinations. Some large travel agencies recorded a higher number of bookings for overseas tours than for domestic tours. Destinations that attract many Vietnamese tourists are: Bangkok (Thailand), Bali (Indonesia), Tokyo (Japan), Seoul (Korea).
Notably, Cambodia and Laos are popular destinations for Vietnamese tourists due to their suitable tour times and not-too-high prices.
Tours to China by road and air to destinations such as Phoenix Ancient Town, Kunming, Dali, Lijiang, Beijing, Shanghai... this time attract many Vietnamese tourists because of the diversity of routes, prices suitable for all customers, land border gates are expanded and fast customs clearance technology is applied, the number of charter flights increases...
According to the assessment of the Vietnam National Administration of Tourism, in general, tourist services during the September 2nd holiday were well ensured, with no unfortunate incidents involving tourists occurring. Localities and businesses have seriously complied with and thoroughly grasped the ensure safety in tourism activities; proactively organize inter-sectoral inspection teams, strictly handle violations in compliance with laws on tourism business, environmental protection, food safety; improve quality and professionalism in serving tourists.
This result shows that domestic tourism continues to have high growth, international tourism is gradually regaining growth momentum. This is a positive signal for the year-end tourist season and the inbound tourist season of Vietnam tourism.
However, tourism activities during this time still revealed some limitations, that is, the average room capacity at some key tourist destinations did not increase correspondingly with the number of visitors, because visitors chose to travel nearby, travel independently, and local visitors accounted for the majority and did not stay overnight.
In addition, high airfares make domestic tour prices high, leading to a segment of tourists choosing to travel abroad instead of domestically; total tourism revenue does not increase in proportion to the number of tourists due to the trend of tightening spending and low purchasing power...
In addition, local traffic jams and congestion at tourist destinations such as Sapa, Tam Dao, Nha Trang city center, on routes leading to and from major cities and flight delays on the first and last days of the holiday still occur.
Furthermore, although we have proactively built and renewed our products, the organization of tourism types and products in some places is still not rich, and entertainment venues do not have many unique services to attract tourists.
These are problems that need to be carefully studied to find solutions, learn from experience, and improve the ability to attract and serve tourists in Vietnam tourism.
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