Accordingly, the Minister of Culture, Sports and Tourism decided to assign the Press Department to preside over and coordinate with the Department of International Cooperation and relevant units to organize the training course "Enhancing digital capacity for press agencies on the Meta platform" for press agencies.
Ministry of Culture, Sports and Tourism issues Plan to Survey Digital Transformation Model of Newspapers in 2025
According to the Project on Organizing a Training Course on "Enhancing digital capacity for press agencies on the Meta platform", in the context of the press shifting to the digital environment, social networks have become an information channel to reach the public. On April 6, 2023, the Prime Minister issued the Strategy for Digital Transformation of the Press to 2025, with a vision to 2030; which defines the goal of digital transformation of the press as building press agencies in a professional, humane, and modern direction, fulfilling the mission of information and propaganda to serve the revolutionary cause of the Party and the cause of national innovation; ensuring the role of leading and orienting public opinion, maintaining information sovereignty in cyberspace... The goal by 2025 is to have 70% of press agencies put content on digital platforms and by 2030, to have 100% of press agencies put content on digital platforms.
Directive No. 07/CT-TTg dated March 21, 2023 of the Prime Minister on strengthening policy communication also emphasized the need to promote policy communication on digital platforms; ensuring that official, positive information about social life in the press must be the main stream.
Currently, platforms in the Meta ecosystem (Facebook, Instagram, Threads) not only act as information distribution channels but also as interactive environments, spreading messages quickly and effectively.
However, many press agencies still face difficulties in advanced management, optimizing content, ensuring security and responding to media crisis situations on these platforms. At the same time, the trend of digital journalism is posing an urgent need to innovate content production and distribution methods, take advantage of the power of AI in content creation, as well as update policies and community standards to ensure information complies with regulations and reaches the right audience.
Based on that practical need, the training course in cooperation with Meta Group was organized to: Equip press agencies with knowledge and skills to optimize operations on Facebook, Instagram, Threads; Improve the capacity to produce and distribute digital content according to new trends, especially in the field of journalistic videos and AI applications; Enhance the ability to manage, secure and handle media crises, ensure the safety of accounts and information channels of press agencies, so that press agencies can better perform their mission of propagating official, positive information, spreading it to become the main stream on digital platforms.
The training course not only provides theoretical knowledge but also focuses on in-depth practice, helping students directly apply Meta tools (Meta Business Suite, Insights...) and build effective management processes on multiple platforms.
Training objectives: Media organizations will understand the platform's policies and community standards. Enhance management of existing channels (Facebook, Instagram, Threads). Optimize content strategy and strengthen the ability to respond to misinformation. Recognize new Meta tools (AI, Reels, Business Suite) and the importance of AI in content production and distribution. Familiarize themselves with Meta's support tools for media organizations (Meta Support Pros).
The training course on "Enhancing digital capacity for press agencies on the Meta platform" is scheduled to be held on October 16, 2025 in Hanoi.
The training program is expected to include 3 topics. Topic 1: Channel optimization and advanced management; Topic 2: Content production, distribution and the role of AI; Topic 3: Crisis management and advanced security.
Source: https://bvhttdl.gov.vn/to-chuc-khoa-tap-huan-ve-tang-cuong-nang-luc-so-cho-co-quan-bao-chi-tren-nen-tang-meta-20251006162333231.htm
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