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Hanoi launches series of new tourism products, determined to make a breakthrough at the end of the year

At the Conference on Deploying the Tourism Stimulus Plan for 2025 held on the morning of June 26, the Hanoi Department of Tourism announced many synchronous solutions to create a new, more attractive look for the capital's tourism industry.

Thời ĐạiThời Đại27/06/2025

Speaking at the conference, Mr. Tran Trung Hieu, Deputy Director of Hanoi Department of Tourism , emphasized that Hanoi is entering a golden time to accelerate. The city is proactively promoting new products and accelerating communications to welcome a large flow of visitors on the occasion of the 80th anniversary of the August Revolution and National Day on September 2.

Phó Giám đốc Sở Du lịch Hà Nội Trần Trung Hiếu phát biểu khai mạc hội nghị. Ảnh: TITC
Deputy Director of Hanoi Department of Tourism Tran Trung Hieu delivered the opening speech at the conference. (Photo: TITC)

According to the Department of Tourism, in the first 6 months of 2025, the total number of tourists to Hanoi is estimated at 15.56 million, up 11.8% over the same period in 2024. Of which, international visitors reached 3.66 million, up 22%. Total revenue from tourists is estimated at 62,366 billion VND, up 14.7%.

To create attraction, Hanoi will launch 20 new night tourism products. The highlight is the program "Tran Vu Bell" at Quan Thanh Temple. It is expected that in August, two routes "Nam Thang Long Heritage Road" and "Dao Hoc Road" will be launched, taking tourists through a series of relics and ancient villages. In addition, creative spaces such as "Truc Bach Subsidy Street - Tram No. 6 - Leng keng di huong" or experiencing the traditional medicine village of the Dao people in Ba Vi will also be deployed.

To support these products, the tourism industry will maximize its transportation advantages. The tourist routes on the Red River and Duong River are planned to connect Hanoi with Hung Yen and Nam Dinh. Regarding railways, high-quality night trains will be put into operation, including the Sjourney, Hoa Phuong Do and “Nam Cua O” trains. Regarding aviation, the Hanoi Department of Tourism has signed a strategic cooperation agreement with Vietnam Airlines for the period 2025–2030 to coordinate promotion and open new international routes.

Mr. Tran Trung Hieu said that tourism space is no longer limited to the inner city but is expanding to suburban districts such as Ba Vi, My Duc, and Soc Son.

Các đại biểu tham dự hội nghị. Ảnh: TITC
Delegates attending the conference. (Photo: TITC)

Mr. Nguyen Huu Viet, Deputy Director of the Hanoi Tourism Promotion Information Center, also said that the city will organize a series of large-scale events to increase attraction.

Highlights include: Hanoi Tourism Festival 2025; Hanoi Beverage Festival 2025 (from August 29 to September 2); the 3rd Hanoi Autumn Festival (from October 3 to 5) and the Ao Dai Tourism Festival at Son Tay Citadel in November. These events not only introduce products and cuisine but also have experiential activities and in-depth discussions such as developing Halal tourism.

Internationally, Hanoi will participate in major events such as Osaka Expo (Japan), ITB India (Mumbai) and IFTM Top Resa (Paris) to connect businesses and expand markets.

The attraction of the capital on the occasion of National Day on September 2 is increasing strongly. According to Mr. Tran Trung Hieu, the number of accommodation searches on online platforms has increased dramatically by 4,418%, or more than 44 times compared to the same period last year. Along with that, the number of guests booking hotel rooms has also increased by 30% - 40%.

Các đại biểu tham dự hội nghị chụp hình lưu niệm. Ảnh: TITC
Conference delegates take souvenir photo. (Photo: TITC)

“Hanoi is not just a stopover, but a place worth staying, a place where every tourist can continue their emotional journey. And new tourism products are the first touch point of that journey,” Mr. Tran Trung Hieu affirmed.

Source: https://thoidai.com.vn/ha-noi-tung-loat-san-pham-du-lich-moi-quyet-tam-but-pha-dip-cuoi-nam-214467.html


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