Vietnam's beauty industry breaks through with AI - Personalizing experiences, enhancing efficiency

Tay Thi Danh Vien brand has just officially opened its second facility at 42 Tran Kim Xuyen, Cau Giay, Hanoi, marking the return of businesswoman Pham Thu Thuy after more than 3 years of research in the field of hair care and restoration.

Delegates take souvenir photos.

Combining Oriental medicine and AI technology in hair care and restoration

In recent years, artificial intelligence (AI) has gradually become a transformative force in many fields, making a clear mark in the beauty industry. Thanks to AI, the modern generation of consumers is familiar with personalized care solutions and processing huge amounts of information about each technology and each customer segment. In Vietnam, many beauty brands have the ambition to develop and apply AI to their products. However, to be successful and make a breakthrough is not easy.

Not just limited to cosmetics and skin care, AI is also revolutionizing the hair care and scalp care industry. AI technology excels in analyzing hair, detecting the cause of hair loss and suggesting optimal treatment solutions.

According to a report by Fortune Business Insights, the AI market in the beauty industry is expected to reach $15.5 billion by 2030, with a growth rate of over 20% per year. South Korea and China are currently among the top 10 largest beauty markets in the world , where AI is being heavily exploited to optimize beauty care solutions. This encourages Vietnamese beauty brands to learn and apply data technology to enhance their competitive advantage.

Businesswoman, CEO Pham Thu Thuy - founder of Tay Thi Danh Vien brand shared at the event.

After more than 3 years of research and working with expert partners from China, businesswoman Pham Thu Thuy - founder of the Tay Thi Danh Vien brand has built her own project in the field of hair care and restoration. The hair follicle scanner using AI technology will analyze hair and report in detail on thickness, strength, moisture as well as damage, helping experts to provide individual treatments for each customer, thereby solving hair-related problems such as hair loss, gray hair, etc.

“I have been in the beauty industry for more than 12 years and have been fortunate to witness many milestones in the development of the beauty industry in Vietnam. I have also seen in my own customers the desire for comprehensive health and beauty. And I also felt that something was missing. When I developed the Tay Thi Danh Vien brand with the positioning of skin beauty products, melasma treatment, oriental medicine health care or body cleansing... I realized my next mission - which is to solve the "pain" of hair" - CEO Pham Thu Thuy shared at the event.

“The hairdressing market in Vietnam still has a lot of “empty spaces”, because there are not many professional hair care brands, and there is no solution to treat the root of the problem. Many customers only know about chemical hair treatments, cosmetic straightening and dyeing, and unintentionally damage their hair, facing many hair diseases. Today, my colleagues and I will bring the mission of comprehensive hair beauty to our customers, and are ready for a new era - the era of hair restoration for Vietnamese people” - CEO Pham Thu Thuy added.

Opening ceremony of Tay Thi Danh Vien and The Cheuda Vietnam facilities 2.

Using AI applications in hair care, combined with the SMP Biotin Extra solution - one of the advanced hair restoration methods from Korea, Tay Thi Danh Vien and The Cheuda Vietnam will bring the optimal solution to customers, helping them regain thick, healthy hair without surgery.

" We are witnessing an explosion of AI in the beauty industry, and the AI hair follicle scanner is one of the latest developments," said Zhuang Weifei, founder of Shenzhen Haoqingsi Biotechnology Co., Ltd. in China. "This technology has helped hair care centers in China personalize services, improve diagnosis accuracy, and provide more effective treatment regimens, helping customers restore hair from the root scientifically ."

"In the past, hair condition diagnosis relied heavily on personal experience, but with AI, the hair care industry in China has entered a new era where every decision is based on scientific data. The AI hair follicle scanner not only helps detect problems early, but also helps design optimal solutions, raising hair care efficiency to a new level," added Zhuang Weifei.

Mr. Zhuang Weifei, founder of Shenzhen Haoqingsi Biotechnology Co., Ltd., China.

New Facility Opening – Opening the Era of Hair Restoration

The opening ceremony of Tay Thi Danh Vien branch 2 and The Cheuda Vietnam took place at 42 Tran Kim Xuyen, Cau Giay, Hanoi . The event attracted the presence of many partners, loyal customers, KOLs, celebrities and especially domestic and foreign beauty experts.

Present at the opening event, Miss International Ambassador 2024 Nguyen Ngoc Tuyet shared: "As an actress, I always have to appear with the most neat image in front of the public. Therefore, I am especially interested in hair care, skin care and internal health. I am always looking for solutions to have naturally thick, healthy hair without surgery. After being consulted and listening to the technologies and solutions from Tay Thi Danh Vien and The Cheuda Vietnam, I believe that this will be a perfect choice for those who want to own thick, beautiful hair safely and long-term."

Workshop sharing information about hair care and beauty.

Miss Ngoc Tuyet is known for her radiant beauty and is a talented actress, having participated in many famous films such as "Thuong ngay nang ve", "Dau tri", "Biet duoc den".

The opening of Tay Thi Danh Vien branch 2 not only marks the development of this brand in Vietnam but also opens a new step forward in the hair beauty industry. With the combination of SMP Biotin Extra and AI technology, CEO Pham Thu Thuy and her associates are striving to stay ahead of the trend, providing a comprehensive, safe and effective hair restoration solution. This is the future of the hair restoration industry - where technology and artificial intelligence join forces to create breakthroughs, helping people to have healthy and beautiful hair in a sustainable way, providing a perfect personalized experience, meeting the trend of smart beauty in the digital age.

International partners and guests.