Nghe An: Training on skills to develop markets and consume products on the internet

On the morning of December 5, the Trade Promotion Agency - Ministry of Industry and Trade coordinated with the Center for Investment, Trade and Tourism Promotion of Nghe An province to organize a training course on market development skills and product consumption on the internet.

This is an activity within a series of activities under the National Trade Promotion Program held in Nghe An in 2023.

Nghệ An: Tập huấn kỹ năng phát triển thị trường và tiêu thụ sản phẩm trên internet

Mr. Nguyen Van Nam - Deputy Director of Nghe An Province Investment, Trade and Tourism Promotion Center delivered the opening speech. (Photo: Duy Chuong)

Attending the program were Mr. Nguyen Huu Minh - Director of Nghe An Province Investment, Trade and Tourism Promotion Center; Mr. Nguyen Van Nam - Deputy Director of Nghe An Province Investment, Trade and Tourism Promotion Center; representatives of cooperatives and a number of enterprises in the province.

Speaking at the opening of the training course, Mr. Nguyen Van Nam - Deputy Director of the Center for Investment, Trade and Tourism Promotion of Nghe An province said that Nghe An is a province located in the center of the North Central region, playing an important role in economic exchange, trade, tourism, and transportation of goods with other countries in the region, especially Laos, Thailand, and China; having favorable conditions to call for investment in socio-economic development.

The training course has attracted the attention of cooperatives and businesses in Nghe An province. (Photo: Duy Chuong)

Along with that, the synchronous and comprehensive transport infrastructure system, including international airports, deep-water seaports, international commercial ports, railways connecting the South and the North, and a network of roads and waterways that easily connect domestically and internationally. These create favorable conditions for the transport of goods and passengers, serving economic activities, investment and tourism on a national and regional scale.

Regarding trade and service activities, in the first 11 months of 2023, Nghe An province grew steadily with many stimulus programs, connections, trade promotion, and product promotion. These programs have boosted production, helping manufacturers connect with distribution systems and domestic and foreign consumers. Total retail sales of goods are estimated at VND 90,000 billion, up 3.87% over the same period. Total export turnover is estimated at USD 2.88 billion, up 13.51% over 2022.

Trainees do practical exercises at the training class (Photo: Duy Chuong)

“In the rapidly developing digital age, understanding and effectively applying digital technology in business is extremely important. It not only helps businesses get closer to customers but also shortens geographical distances” – Mr. Nguyen Van Nam - Deputy Director of the Center for Investment, Trade and Tourism Promotion of Nghe An province affirmed.

At the program, students learned how to effectively apply digital technology in business; access statistics, analyze user behavior on e-commerce platforms; research the market through free online tools; how to quickly build news content with AI; how to effectively plan on e-commerce platforms; e-commerce trends in the digital age.

In addition, students also do practical exercises, discuss the current sales practices of cooperatives and businesses; advantages, difficulties, obstacles, expectations, etc.

Sharing after the course, Ms. Phan Thi Phuong, representative of Son Huyen Seafood Company Limited, said: “This training course is really practical and useful. First of all, it helps us grasp and understand the overview of e-commerce, then the skills to develop the market and consume products on the internet. Thereby, it helps us confidently change, adapt, and be flexible with the way of doing business in the new era.”

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