Sweet and delicious Dam Rong pineapple honey

DNVN - If anyone has ever tasted Dam Rong honey pineapple, they will surely not forget its sweet, fragrant taste like the early summer sun, permeating the coolness of the Lam Dong plateau. That golden fruit not only captivates the taste buds of those who enjoy it but also ignites the desire to change the lives of many farmers here.

Sweet fruit from difficult land

In the first days of June, in the cool weather of the romantic and poetic Central Highlands, we had a long business trip to Dam Rong (Lam Dong) to carry out a series of articles about typical agricultural products that have been certified with a trademark.

Mr. Nguyen Minh Thang - Head of Ro Men Pineapple Cooperative, harvesting pineapples.

If my hometown Binh Dinh in the Central region has sweet and sour pineapples, and the West has sweet pineapples, then Dam Rong has sweet honey pineapples - a unique, cool flavor that captivates travelers.

Vice Chairman of the People's Committee of Dam Rong district, Lieng Hot Ha Hai, shared: "In recent years, people have converted honey pineapples to replace less effective plants. Thanks to the suitable climate and soil, the trees grow well, produce delicious fruit, have stable economic value, and bring in an income of 270 - 320 million VND/ha/year. The pineapple growing area has reached more than 40 hectares."

Not only is pineapple easy to grow, has few pests and diseases, and requires little water and cost, it is also suitable for the cultivation level of ethnic minorities. Thanks to that, many poor and near-poor households in Ro Men have begun to have the opportunity to rise up and escape poverty sustainably.

Mr. Nguyen Minh Thang - Head of the Ro Men Pineapple Cooperative (Dam Rong), said that the cooperative was established in 2021, initially with only 7 members and an area of ​​11 hectares. Up to now, it has increased to 17 members (7 members are ethnic minorities) with 23 hectares, of which 17 hectares have been harvested, with an estimated output of more than 400 tons/year.

When Dam Rong honey pineapple has established intellectual property rights for the certification mark and the local government pays attention to coordinating with media units to support promotion and business connection, people will certainly feel secure in investing in production and improving cultivation.

Many households in Dam Rong, especially Ro Men commune, have chosen pineapple trees to replace other less effective trees.

“THT is a model that attracts farming households with the goal of reducing poverty and building a family economy from pineapple. We hope that the local government will promote the conversion of small, idle land areas to pineapple cultivation instead of other short-term, ineffective crops. At the same time, we will plan the growing area and expand it to other communes in the area,” said Mr. Nguyen Minh Thang.

The story of the people who 'keep' honey

In the afternoon sun, we met Mr. Buon Yã Ybang – an old farmer who fell in love with pineapple after many years of ineffective coffee cultivation. Dry hilly land makes coffee difficult, low yield, and corn cultivation is just enough to eat.

“Switching to pineapples, I feel like it opens up a new direction. Pineapple is easy to grow, requires little care. It can be harvested in less than 14 months, and can be harvested for 6 months each year, mainly from April to July. The price is not sky-high, but it sells steadily, and I have money to spend all year round,” Mr. Ybang’s eyes lit up with confidence.

For Mr. Nguyen Van Thanh - another member of Ro Men pineapple cooperative, pineapple trees are not only suitable for the climate and soil but also for the people. "We always pay attention to care for the fruit to produce yellow honey, delicious flavor, beautiful appearance, and best serve consumers. Pineapples are now not only sold at markets but also in supermarkets and large chain stores," he shared.

Dam Rong honey pineapple is preparing to go to the provinces.

Previously, pineapple production was mainly small-scale, spontaneous, lacking connections and unstable output. However, since the product achieved 3-star OCOP certification, with the Dam Rong honey pineapple certification label, it has attracted customers inside and outside the province. Many consumption contracts have been signed, households have boldly invested, expanded the area, creating more jobs for local workers.

To contribute to creating conditions for the sustainable and stable development of Dam Rong honey pineapple products and increasing income for farmers, enhancing reputation, brand and protecting against infringements, creating momentum for the district's socio-economic development. The People's Committee of Dam Rong district has successfully established the Dam Rong honey pineapple certification mark, and at the same time established a growing area code to aim for sustainable development. This will be the basis for honey pineapple to reach out to the large market, participate in the value chain of Vietnamese agricultural products, and even aim for export.

In the land of Dam Rong, which was once considered a remote and difficult area, now the honey pineapple has become a new symbol of innovative agriculture. Not only providing a stable source of livelihood, honey pineapple also contributes to hunger eradication and poverty reduction, changing the production mindset of local people. From the arid hillsides, it is now bearing sweet fruit. And anyone who has tasted the honey pineapple of Dam Rong will surely love the sun, the wind and the simple, rich love of the Central Highlands people.

Peace of Mind

Source: https://doanhnghiepvn.vn/kinh-te/ngot-lanh-dua-mat-dam-rong/20250608093733529