Virtual livestreamer closes more than 900 orders for Ben Thanh market traders

In recent days, hundreds of small traders at Ben Thanh Market (HCMC) have been supported by young people and content creators to livestream sales via the TikTok channel.

A representative of TikTok Vietnam said that after 5 livestream sessions, the merchant sold 18,200 orders, reached 81.6 million people, and brought in revenue of 4.2 billion VND.

Content creators support small businesses to livestream sales. Photo: Ngoc Le

Mr. Nguyen Lam Thanh - representative of TikTok Vietnam said that in the future, the unit will coordinate with Ho Chi Minh City to continue to expand and implement intensive training programs at traditional markets. Experts from TikTok Shop will continue to accompany small traders until everyone is proficient in selling on e-commerce platforms.

Livestream sales sessions at Ben Thanh market with the first "virtual person" in Vietnam appearing on the TikTok Shop platform have attracted millions of views.

A representative of Aeyes Global Company - the pioneer in bringing the AI livestream sales platform, said that after 18 hours of livestreaming, the virtual people helped small traders close more than 900 orders, about 600 buyers and earned more than 150 million VND in sales.

Accordingly, the items sold by virtual people are food, fashion , household items... This novelty has made many users excited by the ability of virtual people to flexibly interact with customers.

At many times, virtual people have closed hundreds of orders in a short time, such as in the livestream session selling RangFarm products, virtual people closed nearly 300 orders. Products such as Guta coffee and McFood food also achieved a huge number of orders in livestream sessions using this sales technology.

A representative of Aeyes Global Company added: “With this AI livestream technology, selling on e-commerce platforms or social networks becomes simple and effective. This helps optimize operating costs, automatically create and optimize content, livestream simultaneously on multiple platforms continuously 24/7. At the same time, it helps create a big difference from competitors and control risks better than traditional methods."

Mr. Nguyen Ngoc Hoi - Deputy Director of the Department of Information and Communications of Ho Chi Minh City said that supporting Ben Thanh market traders to livestream sales opens up many opportunities to promote culture, cuisine , and destinations for Ho Chi Minh City in particular and Vietnam in general, especially at the time approaching Lunar New Year 2024 like now.

Source