Direct sales not only help founders gain more experience and understand customer needs to improve products, but also create many positive impacts on businesses.
Not many people know that, in order for BuyMed to be successful, making thuocsi.vn the leading pharmaceutical e-commerce platform in Vietnam, there were times when Co-founder and CEO Hoang Nguyen had to text 100 pharmacists every day to promote his products.
He said: “I looked for phone numbers of pharmacists across the country. Out of 100 people I called, 2-3 agreed to learn about and use the product.”
With such efforts, within 1 year, CEO Hoang Nguyen has built a separate customer database for BuyMed. Instead of convincing everyone to use it, he focused on the group of people who agreed to learn and use the product (called "Innovators") and listened to their suggestions. Later, all the processes from purchasing, to selling, to delivery..., Hoang Nguyen designed himself to understand how to work with suppliers.
To date, BuyMed has built warehouses in 3 cities: Ho Chi Minh City, Hanoi and Binh Duong with a total area of 18,000 m2, serving more than 30,000 customers nationwide, of which more than 17,000 customers place regular orders each month.
BuyMed’s case study shows that startup founders should sell their first products themselves. Through direct conversations with customers, founders can gather feedback, understand the problems customers face, and adjust their products accordingly. This not only helps improve the product, but also helps create strong customer relationships from the start.
On the customer side, if they see the founding team directly selling the product, they will feel more secure about the quality and commitment of the business. Through the sales process, the founder can clearly and sincerely communicate the vision, values and mission of the business, creating deeper connections with customers.
In addition, participating in sales helps founders have a comprehensive view of the business's operating process. They will better understand the challenges and practical problems in product deployment, thereby making more accurate strategic decisions. This also helps founders detect and fix problems in the distribution system, sales process and customer service, optimizing the start-up's operations.
Finally, the founder’s involvement in sales also demonstrates their commitment and dedication to the startup. The founder becomes an inspirational representative, reinforcing the motivation of the entire team, creating a positive and enthusiastic working environment. Employees will feel motivated when they see that the leader is not just talking, but also taking action to achieve the common goal.
Source: https://baodautu.vn/nha-sang-lap-nen-la-nguoi-ban-hang-dau-tien-cua-start-up-d221190.html
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