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From Heart to Mind - SHB's inner strength

Saigon - Hanoi Commercial Joint Stock Bank (SHB) recently presented meaningful gifts to families of disadvantaged children at the National Children's Hospital (Hanoi).

VTC NewsVTC News14/07/2025

These gifts were given from SHB 's internal innovation contest - "From the Heart to the Mind" - a contest organized to encourage innovation and creativity in the bank.

Not just a gift-giving ceremony, this activity also clearly demonstrates 2 of the 6 core values of SHB culture, which are: Heart and Mind. When creative inner strength is awakened, when each employee is empowered and inspired to innovate, the result is not only growth, but also positive impacts on the community.

From Heart to Mind - SHB's inner strength.

From Heart to Mind - SHB's inner strength.

When creativity becomes inner strength

At SHB, innovation is not a slogan but a spirit that runs through every day activity. Employees are encouraged to “think big from small things”, boldly propose, experiment and create change together. From internal programs such as “From the Heart to the Mind”, “Outstanding Operational Improvement”… SHB is creating an environment where everyone has the opportunity to speak up and be truly heard.

Present early in the morning at the National Children's Hospital, Mr. Nguyen Thanh Trung - from SHB Retail Banking and also one of the members of the project that won the First Prize of the "Compassionate Mind" contest 2024 - said: "I am very proud to contribute to a project with profound humanity, helping to reduce the burden on children with difficult circumstances".

Sharing more about the contest, Mr. Trung said that "From Heart to Mind" is not only an intellectual playground but also an opportunity for each SHB employee to demonstrate their spirit of innovation and creativity, through initiatives to improve work efficiency and improve operating processes.

Moreover, the competition has contributed to forming a culture of innovation bearing the SHB mark - where each employee is encouraged to be proactive, dedicated and always ready to contribute to the common development ”, Mr. Trung emphasized.

Vice Chairman of the Board of Directors and Deputy General Director of SHB Do Quang Vinh presented to Prime Minister Pham Minh Chinh about the solution

Vice Chairman of the Board of Directors and Deputy General Director of SHB Do Quang Vinh presented to Prime Minister Pham Minh Chinh about the solution "Collection service via SLINK identification account".

Many of SHB's internal initiatives do not stop at ideas. Those ideas are realized into practical products and services, solving specific customer problems. The collection service via SLINK identity account is a typical example. From the process of listening to user needs to mobilizing all resources for synchronous implementation, SLINK not only brings practical benefits but also wins double awards at the Digital CX Awards 2024 - affirming the stature of deep and oriented creativity.

Another milestone is the Digital Payment Solution at the National Children’s Hospital - the project that won the First Prize of the “From Heart to Mind 2024” contest. The project aims to simplify the payment process, helping patients and their relatives save time - especially important at a frontline hospital that receives a large number of pediatric patients from all over the country.

From field surveys, solution design, technology development to operational implementation - all are carried out with smooth coordination between departments. Since being applied in practice, SHB's Digital Payment Solution has not only improved the experience for people, but also been a solid step forward on the journey to accompany the country in the digital transformation of the healthcare sector.

From Heart to Reach: The Journey of Kindness and Sustainability

At SHB, every employee clearly feels the value of giving. They are creative not only to do their job well, but also to contribute to making life more beautiful. From the people silently behind the keyboard, behind the transaction counter - they have become the ones spreading SHB's Loving Heart.

Originating from the Heart becomes the guiding principle for all activities of SHB

Originating from the Heart becomes the guiding principle for all activities of SHB

As one of the members attached to the Digital Payment Solution Project at the National Children's Hospital, Ms. Bui Thi My Huong - a teller at SHB Thang Long Branch - could not hide her emotions when mentioning the difficult situations she witnessed here.

“For me, this is an opportunity to give and contribute to the community. This activity also helps everyone in the Project Board feel that their lives are more meaningful, promotes kindness and goodness in each person, thereby spreading the spirit of solidarity and love in the community,” said Ms. Huong.

“The culture originating from the heart has been spreading strongly from Chairman of the Board of Directors Do Quang Hien to SHB employees throughout the system, not only in work but also in daily life. I myself am very proud to be a small part of the SHB collective,” the female bank employee shared.

SHB always accompanies employees on their journey of personal development and spreading good values to the community. The act of transforming the “From Heart to Mind” award into gifts for sick children is a clear proof: at SHB, small things can also carry great spirit.

Spread good values for the community

Throughout more than three decades of construction and development, SHB has always put the word Heart first and considered it the guiding principle for all activities. Along with business, SHB actively participates in social security activities, community activities, and programs launched by the Party and the State.

Typically, during the complicated COVID-19 pandemic, the total amount of money that SHB and businesses in the ecosystem of businessman Do Quang Hien supported and contributed to the epidemic prevention work reached more than 1,500 billion VND.

SHB supports Soc Trang province with 100 billion VND to eliminate temporary and dilapidated houses

SHB supports Soc Trang province with 100 billion VND to eliminate temporary and dilapidated houses

In 2024, in the face of severe damage caused by Typhoon Yagi, SHB's working groups coordinated with the Fatherland Front Committees of many localities to directly survey and provide both financial and spiritual support with the goal of helping people and provinces quickly rebuild and stabilize their lives after storms and floods.

Accordingly, SHB contributed to the Program to support the elimination of temporary and dilapidated houses for poor and near-poor households nationwide and implemented interest exemption and reduction for customers, supporting people affected by storms and floods, estimated at up to 150 billion VND.

SHB and T&T Group also accompanied the Ministry of Public Security, implementing the program of eliminating temporary houses, supporting the poor in all provinces and cities, including building 700 houses for the poor in Bac Lieu province; 150 houses for people and 1 school for children of ethnic minorities in mountainous areas, in provinces heavily affected by storms and floods such as: Son La, Phu Tho, Tuyen Quang, Dien Bien, Yen Bai, Ha Giang, Cao Bang, Bac Kan, Thai Nguyen...

From internal to community, SHB is gradually affirming its position not only as a business-driven organization, but also as a happy bank - where human values are at the center, where every employee feels proud to be a part of the journey: working with heart - innovating with mind - spreading with action.

Ha An

Source: https://vtcnews.vn/tu-tam-dung-tri-suc-manh-noi-luc-cua-shb-ar954294.html


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